KOL Coordinator - (Mandarin Speaker)

CGP Personnel; Ipoh; Presencial; MYR 36 000 - 60 000; Tempo integral

Resumo da oferta

Cornerstone Global Partners Pte Ltd in Ipoh, Malaysia is seeking a proactive KOL & KOC Marketing Executive to support Xiaohongshu influencer campaigns. You will identify creators, coordinate collaborations and ensure campaigns run smoothly. This role is suitable for fresh graduates or those new to influencer marketing.

You will engage creators, track progress, and report results while working with our Singapore and Ipoh teams. Knowledge of Google Sheets and Excel is helpful for day-to-day tasks.

Qualificações

• Fresh graduates and candidates without prior working experience are encouraged to apply.
• Mandarin proficiency is essential for communicating with Xiaohongshu creators.
• Basic English communication skills are required.
• Familiar with Xiaohongshu (RED) and interested in social media and influencer marketing.
• Willing to work on-site in Ipoh and legally eligible to work in Malaysia.
• Experience in KOL/KOC marketing or social media management is an added advantage.

Responsabilidades

• KOL & KOC sourcing and engagement with Xiaohongshu creators.
• Coordinate influencer campaigns: briefs, timelines, deliverables and posting schedules.
• Track campaigns and assist in reporting; coordinate with Singapore and Ipoh teams.

Conhecimentos

Mandarin

Xiaohongshu (RED)

Social media marketing

Campaign coordination

Communication

Organisational skills

Ferramentas

Google Sheets

Microsoft Excel

Communication tools

Descrição da oferta de emprego

Work Location: Ipoh, Perak, Malaysia
Employment Type: Full-Time

Job Description

We are looking for a proactive and organised KOL & KOC Marketing Executive to support influencer marketing campaigns on Xiaohongshu (RED). You will be responsible for identifying suitable content creators, coordinating collaborations and ensuring campaigns are executed smoothly.

This is a great opportunity for fresh graduates or individuals interested in social media, influencer marketing and digital campaigns to gain hands-on industry experience.

Key Responsibilities

1. KOL & KOC Sourcing and Engagement

Research and identify suitable KOLs and KOCs on Xiaohongshu based on campaign objectives and target audiences.

Reach out to content creators to explore collaboration opportunities and negotiate rates, barter arrangements and deliverables within approved budgets.

Build and maintain positive relationships with creators.

Maintain and update the influencer database for future campaigns.

2. Influencer Campaign Coordination

Communicate campaign briefs, content guidelines, deliverables and timelines to selected creators.

Coordinate product arrangements, content submissions, revisions, approvals and posting schedules.

Review submitted content to ensure it meets campaign requirements and brand guidelines.

Monitor campaign progress, follow up on deadlines and resolve day-to-day coordination matters.

3. Campaign Tracking and Reporting

Maintain accurate campaign trackers, creator information and published content links.

Collect basic campaign performance data and assist in preparing campaign reports.

Coordinate closely with the Singapore account management team and Ipoh operations team to ensure smooth campaign execution.

Job Requirements

Fresh graduates and candidates without prior working experience are encouraged to apply.

Good command of written and spoken Mandarin is essential for communicating with Xiaohongshu creators.

Basic English communication skills.

Familiar with Xiaohongshu (RED), with an interest in social media, influencer marketing and content trends.

Good organisational and communication skills, with strong attention to detail.

Proactive, responsive and comfortable managing multiple tasks and following up with different stakeholders.

Basic knowledge of Google Sheets, Microsoft Excel and common communication tools.

Previous experience in KOL/KOC marketing, social media management or event coordination will be an added advantage.

Willing to work on-site in Ipoh and legally eligible to work in Malaysia.

What We Offer

Comprehensive training and hands-on exposure to Xiaohongshu influencer marketing campaigns.

Opportunities to work with Singapore-based and regional clients.

Exposure to cross-border marketing, KOL/KOC partnerships and digital marketing operations.

Career development opportunities as the Malaysia team continues to grow.

Statutory employment benefits in accordance with Malaysian employment regulations.

We regret to inform that only shortlisted candidates will be informed.

Timothy Sauh

Cornerstone Global Partners Pte Ltd

EA License: 19C9859

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Social Media and KOL Specialist?
• Do you have Marketing Coordination experience?