Key Accounts Executive/ Assistant Manager (Modern Trade & E-Commerce)

YTL Communications Sdn Bhd; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

YTL Communications Sdn Bhd seeks a proactive Key Accounts Executive / Assistant Manager to manage priority Modern Trade and E-commerce accounts, including hypermarkets, supermarkets, and online platforms. You will drive sell-in and sell-out of prepaid, postpaid, and broadband products by negotiating terms, ensuring visibility and stock availability across physical and online channels.

The role is offered at Executive or Assistant Manager level depending on experience and track record in account

Qualifications

• Bachelor's degree in Business, Marketing, Sales or related field.
• Executive level: 2–3 years in key account or channel sales; Assistant Manager level: 3–5 years with account ownership and negotiation experience.
• Background in FMCG, telco, consumer electronics or fast-moving retail strongly preferred.
• Exposure to Modern Trade and e-commerce/online grocery channels.

Responsibilities

• Manage a portfolio of key Modern Trade and E-commerce accounts, as the primary commercial contact for buyers and category managers.
• Develop and execute annual JBPs with sales, margin and visibility targets per account.
• Identify growth opportunities via range extension, new store/listing coverage, exclusive bundles and account-specific promotions.
• Negotiate listing fees, trade margins, promotional funding, rebates and payment terms per company guidelines.
• Prepare pricing, promo and funding proposals supported by account-level profitability analysis.
• Coordinate with Finance to track contracts, claims and trade spend.

Skills

Negotiation

Relationship building

Commercial acumen

Excel

PowerPoint

AI tools

Education

Bachelor's degree in Business, Marketing, Sales or related field

Tools

Excel

MS PowerPoint

AI tools

Job description

The Key Accounts Executive / Assistant Manager owns the commercial relationship with the company's priority Modern Trade and E-commerce accounts: hypermarkets, supermarkets, convenience chains, marketplaces and online platforms. The role drives sell-in and sell-out of Key telco products (prepaid, postpaid & broadband products) by negotiating trading terms, securing visibility, and ensuring product availability and execution across both physical and online channels.

The position is offered at Executive or Assistant Manager level depending on the candidate's experience, scope of accounts handled and negotiation track record.

Key Responsibilities

Role Summary

The Key Accounts Executive / Assistant Manager owns the commercial relationship with the company's priority Modern Trade and E-commerce accounts: hypermarkets, supermarkets, convenience chains, marketplaces and online platforms. The role drives sell-in and sell-out of Key telco products (prepaid, postpaid & broadband products) by negotiating trading terms, securing visibility, and ensuring product availability and execution across both physical and online channels.

The position is offered at Executive or Assistant Manager level depending on the candidate's experience, scope of accounts handled and negotiation track record.

Account Management & Growth

• Manage a portfolio of key Modern Trade and E-commerce accounts, acting as the main commercial point of contact for buyers and category managers
• Develop and execute annual joint business plans (JBPs) with agreed sales, margin and visibility targets per account
• Identify growth opportunities through range extension, new store/listing coverage, exclusive bundles and account-specific promotions

Negotiation & Trading Terms

• Negotiate listing fees, trade margins, promotional funding, rebates and payment terms in line with company guidelines
• Prepare pricing, promo and funding proposals supported by account-level profitability analysis
• Ensure contracts, claims and trade spend are tracked and reconciled with Finance

Sales Planning & Forecasting

• Set monthly and quarterly sales targets per account and track achievement against plan
• Work with Supply Chain on demand forecasting, replenishment and stock availability to avoid out-of-stocks and overstock
• Monitor sell-in vs. sell-out, inventory levels and days of stock; take corrective action early

Trade Marketing & Campaign Alignment

• Collaborate with the Trade Marketing team to plan and secure in-store activations, display space and promotional slots
• Ensure campaign briefs are translated into account-specific executions and agreed with retailers on time

E-commerce & Omnichannel

• Manage relationships with retailers' online platforms, marketplaces and on-demand delivery partners
• Oversee online listings: content accuracy, pricing consistency with in-store, search placement, banners and promo participation
• Coordinate with Digital teams to align online and offline promotions and track channel-specific KPIs (conversion, online share of sales, fill rate)

Reporting & Cross-Functional Coordination

• Prepare regular account performance reports, forecasts and business reviews for management and for retailer meetings
• Work with Finance, Supply Chain, Marketing and Retail Operations to resolve account issues quickly
• Track competitor activity, pricing and market trends and feed insights back to the team

Qualifications & Skills

Education & Experience

• Bachelor's degree in Business, Marketing, Sales or a related field
• Executive level: 2–3 years of key account or channel sales experience; Assistant Manager level: 3–5 years with proven account ownership and negotiation experience
• Background in FMCG, telco, consumer electronics or fast-moving retail strongly preferred
• Exposure to Modern Trade and e-commerce/online grocery channels

Core Skills

• Strong negotiation, commercial acumen and relationship-building skills with retail buyers
• Solid understanding of trade terms, promotional mechanics, sell-in/sell-out and account profitability
• Analytical ability: proficient in Excel, MS Power Points & Ai Tool
• Familiarity with e-commerce platforms, marketplace seller tools and online promotion setup
• Excellent planning, communication and cross-functional collaboration skills
• Self-driven, able to manage multiple accounts and deadlines

Other Requirements

• Willingness to travel for account meetings and store visits
• Proficiency in English and the local market language