Key Account Manager

Lyreco Singapore Malaysia; Johor; On-site; MYR 60,000 - 120,000; Full time

Job summary

Lyreco Singapore Malaysia is seeking a highly driven New Business Key Account Manager to lead expansion in the Southern region of Malaysia. You will hunt for new corporate accounts, build strategic relationships, and drive revenue growth within the Senai and JB market.

With 3–5 years in B2B sales or key account roles, you will own end-to-end sales processes, work with internal teams to ensure smooth onboarding, and report progress via CRM.

Qualifications

• 3–5 years in B2B sales or KAM.
• Strong knowledge of Southern Malaysia market dynamics.
• Experience in corporate sales or enterprise accounts.
• Excellent communication, negotiation, and stakeholder management.

Responsibilities

• Prospect and acquire new customers through direct sales activities.
• Develop and expand new business opportunities in the Southern region.
• Own end-to-end sales and tendering process with contract governance.
• Onboard and implement new customers to ensure satisfaction.
• Qualify prospects based on criteria and potential.
• Meet and exceed sales targets and KPIs.
• Report pipeline and market updates via CRM.
• Collaborate with operations, finance, and implementation teams.

Skills

New business

B2B sales

Key account mgmt

Negotiation

Tools

CRM

Job description

We are looking for a highly driven and commercially aggressive New Business Key Account Manager to lead business expansion across the Southern region of Malaysia.

This role is focused on hunting and acquiring new corporate accounts, developing strategic customer relationships, and driving revenue growth within the assigned territory.

Key Responsibilities

• Prospect and acquire new customers through direct sales activities including cold calling, networking, referrals, face-to-face meetings, and market engagement activities.
• Develop and expand new business opportunities within the Southern region market, with strong understanding of local customer landscape, industry trends, and competitive environment.
• Take full ownership of the end-to-end sales and tendering process, ensuring compliance with company policies, pricing structure, and contract governance guidelines.
• Drive new business development and manage successful onboarding and implementation of newly acquired customers to ensure smooth transition and customer satisfaction.
• Qualify prospects based on company-defined customer criteria, business potential, and strategic sales fit.
• Consistently achieve and exceed sales targets, KPIs, and business growth objectives set by Management.
• Maintain accurate and timely reporting of sales activities, pipeline status, market updates, and customer engagement through CRM and internal reporting tools.
• Provide market intelligence and feedback to Management on customer trends, competitor activities, pricing movements, market opportunities, and unmet customer needs.
• Collaborate effectively with internal stakeholders including operations, customer service, finance, and implementation teams to ensure excellent customer experience.
• Demonstrate strong hunter mentality with high level of initiative, resilience, urgency, and accountability in driving new customer acquisition.
• Undertake any other ad-hoc duties or assignments as assigned by Management from time to time.

Requirements

• Minimum 3–5 years of B2B sales or key account management experience with proven track record in new business acquisition.
• Strong exposure and understanding of Southern Malaysia market dynamics and business ecosystem.
• Experience in corporate sales, solution selling, or enterprise account management is preferred.
• Strong communication, negotiation, presentation, and stakeholder management skills.
• Self-motivated, result-oriented, and able to work independently in a fast-paced environment.
• Possess own transport and willing to travel extensively within assigned territory.
• The role is based in Senai and covering JB market.