Key Account Executive

Bright Diva APAC; Kuala Lumpur; On-site; MYR 47,000 - 87,000; Full time

Job summary

Bright Diva APAC in Malaysia is seeking a Key Account Executive to drive direct sales growth, manage monthly targets, and support KAMs with merchandising and customer coordination. This role focuses on expanding roadshows and atrium channels, onboarding new customers, and ensuring product visibility across outlets.

You will develop new customers and channels in Malaysia, coordinate product listings, and manage orders, stock checks, and promotions.

Qualifications

• Diploma or degree in Business, Marketing, or a related discipline, or equivalent relevant experience.
• Preferably 2-3 years of experience in sales or key account support in Health & Beauty Channel is Must.
• Demonstrated ability to generate sales, acquire customers, and work toward commercial targets.
• Strong communication, negotiation, coordination, and follow-up skills.
• Commercial awareness, including an understanding of sales margins, discounts, and collections.
• Proficiency in Microsoft Excel and sales reporting.
• Willingness to travel for customer meetings and outlet visits.
• Working proficiency in English and Bahasa Malaysia.

Responsibilities

• Deliver monthly sales and margin targets for assigned business and manage pricing within approved limits.
• Develop and grow Roadshows and Atrium channels; identify new customers and sales channels in Malaysia.
• Coordinate onboarding, product listings, orders, and account development; ensure product availability and promotions at outlets.
• Support KAMs with order follow-up, stock checks, delivery coordination, and promotional administration.
• Maintain clear communication with customers, KAMs, and internal teams; escalate issues as needed.

Skills

Communication

Negotiation

Coordination

MS Excel

Sales reporting

Travel willingness

Education

Diploma/degree in Business or Marketing

Tools

Microsoft Excel

Job description

Position Description: Key Account Executive

Location: Malaysia

Reports to: Country Manager, Key Account Manager (or as advised)

Role Purpose

Drive profitable sales growth through direct ownership of developing new customers and sales channels. The Key Account Executive will carry an individual sales target while supporting Key Account Managers (KAMs) by overseeing merchandising, selected operational activities, and customer coordination.

This is a revenue-generating role with clear accountability for bringing in business and contributing profit.

Key Responsibilities

1. Deliver Individual Sales and Profitable Growth

• Own and achieve monthly sales, margin, and collection targets for assigned business.
• Deliver monthly sales as per company's objectives, supported by agreed gross margin requirements.
• Build a healthy sales pipeline, convert opportunities into orders, and grow repeat business.
• Manage pricing, discounts, and promotional spending within approved limits to protect profitability.
• Track sales performance and take corrective action to address gaps against targets.

2. Develop New Customers and Channels

• Take direct responsibility for developing and growing the Roadshows and Atrium business.
• Identify and acquire new customers and explore suitable sales channels in Malaysia.
• Build customer relationships, understand buying needs, and propose relevant products and commercial offers.
• Coordinate customer onboarding, product listings, initial orders, and subsequent account development.
• Ensure product availability, visibility, placement, and promotional execution at assigned outlets.
• Conduct regular outlet visits to review stock levels, displays, pricing, and merchandising standards.
• Coordinate replenishment and follow up on stock shortages or execution gaps.
• Share market feedback on competitor activities, customer needs, and sales opportunities.

4. Support KAMs on Selected Operational Requirements

• Support agreed operational activities, including order follow-up, stock checks, delivery coordination, and promotional administration.
• Work with internal teams to resolve service issues promptly.
• Maintain accurate sales records, account updates, and activity reports.
• Balance support activities with individual sales responsibilities to ensure personal targets are achieved.

5. Coordinate with KAM Customers

• Support KAMs in day-to-day customer communication and follow-up.
• Coordinate meetings, product information, promotional requirements, and outstanding action items.
• Follow up on customer requests and elevate commercial decisions or significant issues to the relevant KAM.
• Maintain clear communication between customers, KAMs, and internal teams.

Key Performance Indicators

• Achievement of individual monthly sales targets
• Growth in Roadshow sales and acquisition of active new customers or channels.
• Conversion of sales opportunities and generation of repeat orders.
• Timely collections and control of overdue receivables for directly managed accounts.
• Merchandising compliance, product availability, and promotional execution.
• Timely completion of agreed KAM support and customer coordination activities.

Qualifications and Experience

• Diploma or degree in Business, Marketing, or a related discipline, or equivalent relevant experience.
• Preferably 2-3 years of experience in sales or key account support in Health & Beauty Channel is Must.
• Demonstrated ability to generate sales, acquire customers, and work toward commercial targets.
• Strong communication, negotiation, coordination, and follow-up skills.
• Commercial awareness, including an understanding of sales margins, discounts, and collections.
• Proficiency in Microsoft Excel and sales reporting.
• Willingness to travel for customer meetings and outlet visits.
• Working proficiency in English and Bahasa Malaysia.

Performance Expectations

The role's priorities are individual sales delivery, profitable business development, and effective support to KAMs. Individual sales ownership and KAM support responsibilities will be agreed with the reporting manager, with a defined ramp-up period for new business development.