Integrated Media Planner - Hybrid, Data-Driven

Salt Digital Recruitment; Kuala Lumpur; Hybrid; MYR 67,000 - 100,000; Full time

Benefits offered by this job

Employee-centric culture

Continuous learning opportunities

Hybrid work environment

Wellness day off once a month

Work with award-winning agency

Job summary

Salt Digital Recruitment is seeking an Integrated Media Planner for a dynamic integrated agency client in Kuala Lumpur. You will develop media strategies across TV, DOOH, OOH, Print and digital channels, balancing traditional and digital work to meet client goals.

You will manage planning, execution and post-campaign reports, analyze campaign performance, and present actionable insights. A hybrid work environment and training opportunities are offered to support growth.

Qualifications

• Minimum 2 years of integrated media planning experience.
• Experience in developing and executing media strategies.
• Familiarity with Ariana, Kantar, Nielsen, ADEX tools.

Responsibilities

• Develop integrated media strategies across TV, DOOH, OOH, Print and digital.
• Manage planning, execution and post-campaign reports.
• Analyze, track and optimize campaigns; provide actionable insights.

Skills

Integrated media planning

ADEX platform experience

Data analysis

Vendor negotiation

Tools

Ariana

Kantar

Nielsen

Job description

Salt Digital Recruitment is seeking an Integrated Media Planner for a dynamic integrated agency client in Kuala Lumpur. You will develop media strategies across TV, DOOH, OOH, Print and digital channels, balancing traditional and digital work to meet client goals.

You will manage planning, execution and post-campaign reports, analyze campaign performance, and present actionable insights. A hybrid work environment and training opportunities are offered to support growth.