Senior Media Planner | Contract | Salary up to RM 14,800

Adecco (Portugal); Kuala Lumpur; On-site; MYR 99,000 - 165,000; Part time

Job summary

Adecco is seeking an Integrated Media Planner to support Malaysia operations on a 6-month contract. You will collaborate with senior media stakeholders to plan and deliver integrated campaigns across Malaysia’s OOH and digital media landscape, ensuring timely delivery and measurable impact.

The role requires 3–5 years of experience in media planning, strong knowledge of the OOH landscape, and hands-on digital campaign execution on major platforms.

Qualifications

• 3–5 years of experience in integrated media planning, media strategy or performance marketing, preferably within Malaysia.
• Strong knowledge of the Malaysian OOH media landscape, including formats, media owners and buying practices.
• Hands-on experience planning digital campaigns across self-serve platforms and third-party open-exchange partners.

Responsibilities

• Draft media strategy and approach from marketing briefs; coordinate with agencies, media partners and internal stakeholders on plans, timelines, assets and execution.
• Monitor campaign delivery and performance; prepare reports and share optimisation recommendations.
• Develop integrated media plans for Malaysia, combining OOH, self-serve digital platforms and third-party partners.
• Translate business objectives into audience, channel, budget, flighting and measurement strategies.
• Coordinate campaign execution with agencies and internal teams to ensure timely delivery and media quality.

Skills

Integrated media planning

Media strategy

Performance marketing

Analytics

Communication

Project management

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Programmatic DSPs

Job description

Role: Integrated Media Planner (Marketing Associate)

Working Duration: 6 months contract

Working Day/Hours: Monday – Friday; 10am – 7pm.

Salary: Basic up to RM 14,800 (Based on experience + skills) + statutory contribution + leave entitlement + medical insurance

About the team

The Growth Marketing team drives customer and business growth in Malaysia through integrated media, performance marketing, audience strategy and commercial partnerships. The team combines offline and digital channels to deliver effective, measurable campaigns that support company’s business objectives.

About the Assignment

We are looking for an Integrated Media Planner to provide interim support for the Malaysia market. The role will work closely with senior media stakeholders, agencies and country teams to plan and deliver integrated campaigns across Malaysia’s OOH (Out of Home Advertising) and digital media landscape.

*OOH stands for Out-of-Home Advertising, which refers to advertising that reaches consumers when they are outside their homes.

Examples of OOH media in Malaysia include:

• Transit advertising (LRT, MRT, buses, taxis, e-hailing vehicles)
• Digital screens in malls, airports, and train stations
• Street furniture (bus shelters, kiosks)
• Building wraps and banners

The Core Objectives

Develop integrated media plans for Malaysia, combining OOH, self-serve digital platforms and third-party open-exchange partners.

Translate business and campaign objectives into effective audience, channel, budget, flighting and measurement strategies.

Coordinate campaign execution with agencies, media partners and internal stakeholders, ensuring timely delivery and strong media quality.

Monitor campaign performance and provide actionable insights to improve reach, efficiency and business outcomes.

Day to Day Task:

Drafting media strategy and approach from marketing briefs; coordinating with media agencies, media partners and internal stakeholders on media plans, timelines, assets and execution; monitoring campaign delivery and performance; preparing reports and sharing optimisation recommendations.

Projects:

Malaysia Growth Marketing campaigns, supporting integrated media planning and execution across OOH, self-serve digital platforms and third-party digital partners. Specific campaigns will depend on business priorities during the assignment.

Essential Experience / Criteria

3-5 years of experience in integrated media planning, media strategy or performance marketing, preferably within Malaysia.

Strong knowledge of the Malaysian OOH media landscape, including key formats, media owners, buying practices, audience considerations and market dynamics.

Hands-on experience planning digital campaigns across self-serve platforms and third-party open-exchange digital partners will be an added bonus.

Strong understanding of media planning fundamentals, including audience strategy, channel selection, budget allocation, campaign measurement and optimisation.

Experience working with media agencies, publishers and multiple internal stakeholders to deliver campaigns in a fast-paced environment.

Strong analytical, communication and project management skills.

Hands-on campaign execution experience using platforms such as Google Ads, Meta Ads Manager and TikTok Ads Manager.

Experience working with programmatic buying platforms, ad exchanges, DSPs or other third-party digital partners.

Experience planning and activating integrated OOH and digital campaigns for a consumer, ecommerce, technology or platform business.

Familiarity with full-funnel media planning, attribution, incrementality testing or marketing effectiveness measurement.

Experience working across multiple brands, business lines or markets.