Strategic Digital Media Planner for Growth & ROI

eClerx LLC; Kuala Lumpur; On-site; MYR 42,000 - 66,000; Full time

Job summary

eClerx is seeking a Digital Media Planner/Executive in KL Malaysia to support the Marketing and Paid Media teams. You will translate business objectives into media objectives, audience strategies, channel mix, and budget allocation, while using data-driven insights to improve campaign efficiency.

You will collaborate with agencies, publishers and internal stakeholders to develop plans, review performance, and optimise ROI in a fast-paced environment.

Qualifications

• 2 to 5 years of experience in digital media planning, performance marketing, paid media strategy or a related field.
• Experience independently developing media plans or recommendations for a defined business area or portfolio.
• Strong understanding of media planning fundamentals, including audience strategy, channel selection, budget allocation, flighting, reach and frequency, and measurement.
• Experience planning digital campaigns across self-serve platforms and third-party open-exchange or programmatic partners.
• Ability to translate business objectives into clear media recommendations and use data-driven insights to maximise campaign efficiency and return on investment.
• Ability to analyse media and business performance data and present clear insights using Excel, Google Sheets or similar tools.
• Experience working with media agencies, publishers and internal stakeholders to align plans and recommendations in a fast-paced environment.

Responsibilities

• Develop digital media plans and recommendations for KL Malaysia Deliveries growth.
• Translate business objectives into media objectives, audience strategies, channel mix, budget allocations, flighting and measurement approaches.
• Recommend effective approaches across self-serve digital platforms and third-party open-exchange partners.
• Review campaign and business performance data to identify insights, improve media efficiency and maximise return on investment.
• Coordinate with agencies, publishers and internal stakeholders to align media plans, campaign briefs, recommendations and timelines.
• Prepare regular media performance reviews that connect media delivery and meaningful sessions to broader downstream business outcomes.
• Support integrated paid media planning across other verticals when required.

Skills

Digital media planning

Performance marketing

Paid media strategy

Audience targeting

Data analysis

Stakeholder management

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Job description

eClerx is seeking a Digital Media Planner/Executive in KL Malaysia to support the Marketing and Paid Media teams. You will translate business objectives into media objectives, audience strategies, channel mix, and budget allocation, while using data-driven insights to improve campaign efficiency.

You will collaborate with agencies, publishers and internal stakeholders to develop plans, review performance, and optimise ROI in a fast-paced environment.