Integrated Media Planner – Growth Marketing (Malaysia)

eClerx LLC; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

eClerx LLC in Malaysia is seeking an Integrated Media Planner to support the Malaysia market on an interim basis while a permanent replacement is recruited. The role collaborates with senior media stakeholders, agencies and country teams to plan and deliver integrated campaigns across out-of-home and digital media.

You will translate business objectives into audience, channel, budget and measurement strategies, monitor performance and provide insights to improve reach and efficiency in a

Qualifications

• 3–5 years in integrated media planning, media strategy or performance marketing, preferably within Malaysia.
• Strong knowledge of the Malaysian out-of-home media landscape, including formats, media owners, buying practices and audience dynamics.
• Experience planning digital campaigns across self-serve platforms and third-party open-exchange digital partners.
• Strong understanding of media planning fundamentals, including audience strategy, channel selection, budget allocation, campaign measurement and optimisation.
• Experience working with media agencies, publishers and multiple internal stakeholders to deliver campaigns in a fast-paced environment.
• Strong analytical, communication and project management skills.

Responsibilities

• Develop integrated media plans for Malaysia, combining out-of-home, self-serve digital platforms and third-party open-exchange partners.
• Translate business and campaign objectives into effective audience, channel, budget, flighting and measurement strategies.
• Coordinate campaign delivery with agencies, media partners and internal stakeholders, ensuring timely delivery and strong media quality.
• Monitor campaign performance and provide actionable insights to improve reach, efficiency and business outcomes.

Skills

Media planning

Media strategy

Performance marketing

Malaysia market

Digital campaigns

Analytical skills

Project management

Google Ads

Meta Ads Manager

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Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Job description

eClerx LLC in Malaysia is seeking an Integrated Media Planner to support the Malaysia market on an interim basis while a permanent replacement is recruited. The role collaborates with senior media stakeholders, agencies and country teams to plan and deliver integrated campaigns across out-of-home and digital media.

You will translate business objectives into audience, channel, budget and measurement strategies, monitor performance and provide insights to improve reach and efficiency in a