Integrated Media Planner - OOH & Digital Growth

Adecco (Portugal); Kuala Lumpur; On-site; MYR 99,000 - 165,000; Part time

Job summary

Adecco is seeking an Integrated Media Planner to support Malaysia operations on a 6-month contract. You will collaborate with senior media stakeholders to plan and deliver integrated campaigns across Malaysia’s OOH and digital media landscape, ensuring timely delivery and measurable impact.

The role requires 3–5 years of experience in media planning, strong knowledge of the OOH landscape, and hands-on digital campaign execution on major platforms.

Qualifications

• 3–5 years of experience in integrated media planning, media strategy or performance marketing, preferably within Malaysia.
• Strong knowledge of the Malaysian OOH media landscape, including formats, media owners and buying practices.
• Hands-on experience planning digital campaigns across self-serve platforms and third-party open-exchange partners.

Responsibilities

• Draft media strategy and approach from marketing briefs; coordinate with agencies, media partners and internal stakeholders on plans, timelines, assets and execution.
• Monitor campaign delivery and performance; prepare reports and share optimisation recommendations.
• Develop integrated media plans for Malaysia, combining OOH, self-serve digital platforms and third-party partners.
• Translate business objectives into audience, channel, budget, flighting and measurement strategies.
• Coordinate campaign execution with agencies and internal teams to ensure timely delivery and media quality.

Skills

Integrated media planning

Media strategy

Performance marketing

Analytics

Communication

Project management

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Programmatic DSPs

Job description

Adecco is seeking an Integrated Media Planner to support Malaysia operations on a 6-month contract. You will collaborate with senior media stakeholders to plan and deliver integrated campaigns across Malaysia’s OOH and digital media landscape, ensuring timely delivery and measurable impact.

The role requires 3–5 years of experience in media planning, strong knowledge of the OOH landscape, and hands-on digital campaign execution on major platforms.