Integrated Media Planner

Salt Digital Recruitment; Kuala Lumpur; Hybrid; MYR 67,000 - 100,000; Full time

Benefits offered by this job

Employee-centric culture

Continuous learning opportunities

Hybrid work environment

Wellness day off once a month

Work with award-winning agency

Job summary

Salt Digital Recruitment is seeking an Integrated Media Planner for a dynamic integrated agency client in Kuala Lumpur. You will develop media strategies across TV, DOOH, OOH, Print and digital channels, balancing traditional and digital work to meet client goals.

You will manage planning, execution and post-campaign reports, analyze campaign performance, and present actionable insights. A hybrid work environment and training opportunities are offered to support growth.

Qualifications

• Minimum 2 years of integrated media planning experience.
• Experience in developing and executing media strategies.
• Familiarity with Ariana, Kantar, Nielsen, ADEX tools.

Responsibilities

• Develop integrated media strategies across TV, DOOH, OOH, Print and digital.
• Manage planning, execution and post-campaign reports.
• Analyze, track and optimize campaigns; provide actionable insights.

Skills

Integrated media planning

ADEX platform experience

Data analysis

Vendor negotiation

Tools

Ariana

Kantar

Nielsen

Job description

Are you ready to be part of something extraordinary? Our client, an integrated digital agency, is on the lookout for a dynamic and analytical Integrated Media Planner (Traditional + Digital) to join their team of creative visionaries and strategic masterminds. Our client is not just another agency - they are a powerhouse of diverse disciplines including communication, media, consulting, software, filmmaking, data analytics, and AI. They have always redefined possibilities and delivered results that exceed expectations.

Benefits to you:

• The opportunity to work with an employee centric organization
• Continuous learning opportunities - internal and external trainings
• Hybrid work environment
• Company wide wellness day off once a month
• The chance to work with an award-winning integrated agency

What your role would look like:

Strategic Planning:

You are tasked to develop integrated media strategies across TV, DOOH, OOH, Print with a good balance of traditional and digital work. You will action on client's campaign briefs and requests while collaborating closely with the media team Manage the planning, execution and post campaign reports Negotiate with vendors and come up with the best media packages for your clients

Campaign Management:

You are responsible to do ADEX reports - churning numbers from various platforms, running these numbers to come up with the analysis You must love numbers - prepare in depth campaign reports and analyze campaign performance and provide actionable insights and strategic recommendations Analyze, track and optimize ongoing campaigns ensuring that campaign budgets and KPIs are delivered as planned.

Client Relationships:

You will be the primary client contact, so building strong relationships to manage campaign expectations is critical to this role Independently develop and present media proposals to clients Respond to client's requests in an accurate manner Manage client's expectations on tasks (timelines, execution, additional requests) Keep your clients updated on new packages, competitive alerts and new media opportunities

To succeed in this role, you should have:

• A minimum of 2 years of integrated media planning with an open mind to learn the set up of performance campaigns
• Extensive experience in developing and executing successful media strategies
• Familiarity with digital tools such as Ariana, Kantar, Neilson, ADEX
• Experience in managing multi-channel campaigns for integrated marketing
• Knowledge of media planning tools - Ariana, Nielsen & Kantar

If you're ready to unleash your creativity, drive innovation, and be part of a team that thrives on pushing boundaries, then this is the place for you! Join them and redefine possibilities today!