Integrated Media Manager

Maker Lab; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Maker Lab in Kuala Lumpur is seeking an Integrated Media Manager to shape media strategies, optimise omnichannel campaigns, and connect technology, data, and partner ecosystems to drive business impact.

You will lead integrated media planning, measurement, and digital projects, manage relationships with e-commerce partners Shopee and Lazada, and drive test-and-learn roadmaps across regional teams.

Qualifications

• BA/BS degree or equivalent experience
• 5+ years of relevant experience in an agency or brand with media advertising, campaign planning, and optimisation
• Data-driven marketing interest and understanding of data's role in campaigns
• Ability to navigate matrix organisations, influence teams, and collaborate cross-functionally
• Appreciation of structure, operational clarity and simplicity in work
• Strong understanding of digital media platforms, ad tech, and data

Responsibilities

• Operationalise and execute integrated media strategies and frameworks to align with client priorities and Always-On strategy.
• Ensure timely, smooth, and insightful delivery of media planning, measurement, and digital projects.
• Manage relationships with internal and external partners, including e-commerce partners Shopee and Lazada, to drive seamless integration.
• Manage and execute test-and-learn and experimentation roadmaps for regional execution.
• Uncover data-based insights, run experiments with marketing teams, and iterate to find winning media strategies.
• Translate complex adtech and martech capabilities into easy-to-understand, insightful recommendations for internal teams and agencies.

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We’re looking for a curious and driven Integrated Media Manager to shape media strategies, optimise omnichannel campaigns, and explore new ways to connect technology, data, and partner ecosystems to drive meaningful business impact.

Role:

• Operationalise and execute integrated media strategies and frameworks to align with client priorities and an Always-On strategy.
• Ensure timely, smooth, and insightful delivery of media planning, measurement, and digital projects.
• Manage relationships (internal and external partners - especially with e-commerce partners Shopee and Lazada) across Digital Partners, Agency Partners, and technology platforms to drive opportunities for seamless integration.
• Manage and execute test-and-learn and experimentation roadmaps for regional execution.
• Uncover data-based insights, drive experiments with marketing teams, and iterate to find winning media strategies.
• Translate complex adtech and martech capabilities into easy-to-understand and insightful recommendations for internal marketing teams and relevant agencies.

You:

• BA/BS degree or equivalent experience
• 5+ years of relevant experience in an agency or brand with a focus on media advertising, strategic campaign planning, and optimisation.
• A keen interest in data-driven marketing and understanding the critical role data plays in campaigns or an always-on strategy.
• Capable of navigating matrix organisations, influencing teams, and collaborating cross-functionally.
• An appreciation of structure, operational clarity and simplicity in everything you do.
• A strong understanding and knowledge of relevant digital media platforms, ad technology, and their data.
• The ability to be self-sufficient, stay motivated and be positive in an often fast-paced environment.
• Detail-oriented with strong project management skills and the ability to prioritise multiple tasks simultaneously.
• Strong communication skills while having a proactive, 'team-sports' attitude.
• Exceptional verbal and written English communication and presentation skills

Contract Type: 12 months Fixed Term Contract