Influencer Marketing Executive

AnyMind Group; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Competitive Salary

Performance reviews twice a year

Yearly performance bonus

Annual MVP Awards

Dynamic international environment

Trends in the digital market

Job summary

AnyMind Group in Malaysia seeks a proactive influencer marketing professional to drive client campaigns end-to-end. You will collaborate across Business Development and Account Management to translate client requirements into actionable influencer strategies.

You'll negotiate with influencers, build strong KOL relationships, and stay ahead of market trends to maximize engagement and campaign impact. A strong portfolio and communication skills are essential.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in influencer marketing with a strong campaign portfolio.
• Excellent communication and client-facing abilities.

Responsibilities

• Collaborate with cross-functional teams to understand client requirements.
• Negotiate pricing and deliverables with influencers within budgets.
• Develop influencer selection and content activation strategies.
• Build relationships with KOLs and influencers across industries.
• Identify and onboard influencer partnerships aligned with goals.
• Stay updated on industry trends and best practices in influencer marketing.
• Conduct market research to spot opportunities and challenges.

Skills

Influencer marketing

Client relations

Negotiation

Content strategy

Education

Bachelor's degree in Marketing/Communications/Business Administration

Tools

Analytics tools

Job description

What You'll Do

• Collaborate with cross-functional teams, including Business Development and Account Management, to understand client requirements and objectives.
• Conduct negotiations with influencers regarding pricing, deliverables, and contractual agreements, ensuring alignment with campaign budget constraints and client expectations.
• Develop innovative approaches to influencer selection, content creation, and campaign activation to maximize engagement and impact.
• Cultivate and maintain strong relationships with Key Opinion Leaders (KOLs) and influencers across relevant industries.
• Identify, onboard, and manage influencer partnerships that align with campaign goals and brand values.
• Stay abreast of industry trends, emerging platforms, and best practices in influencer marketing.
• Conduct market research and competitor analysis to identify new opportunities and potential challenges in the influencer landscape.

Who You Are

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• Experience in influencer marketing, with a strong portfolio of successful campaigns and partnerships would be a plus.
• Previous experience in client-facing roles and the ability to effectively translate client needs into actionable strategies would be a plus.l
• Exceptional communication and interpersonal abilities, capable of building rapport with influencers, clients, and internal stakeholders.
• Strong analytical skills, with proficiency in data analysis and performance tracking tools.
• Strategic thinker with a creative mindset and a passion for staying ahead of industry trends.

Why You'll Love It

• Competitive Salary
• Performance Review (twice a year)
• Yearly Performance Bonus
• Annual MVP Awards
• Work in a professional, active, international, and dynamic environment
• Good chance to explore new trends in the digital market