Influencer Marketing Team Lead

Vision Venture Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Vision Venture Malaysia Sdn Bhd is seeking a strategic Influencer Marketing Lead to drive GMV growth through influencer initiatives across TikTok and Instagram. You will lead a team, manage end-to-end campaigns, and identify growth opportunities to improve marketing performance.

You will own product strategy insights, optimize campaign ROI, and stay ahead of Gen Z trends to ensure impactful creative marketing angles that resonate in beauty, skincare, and FMCG spaces.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 5 years of relevant experience in Influencer Marketing, KOL Marketing, or Social Media Marketing.
• Hands-on experience managing end-to-end KOL campaigns, from selection and briefing to draft approvals and postings.
• Experience in team leadership, campaign strategy, and performance analysis.
• Strong commercial mindset with an understanding of GMV, sales conversion, and ROI.
• Strong analytical, problem-solving, and independent decision-making skills.
• Good understanding of TikTok, Instagram, and Gen Z trends.
• Beauty, skincare, makeup, or FMCG experience is highly preferred.
• Experience with TikTok Shop, affiliate marketing, or social commerce is an advantage.

Responsibilities

• Develop strategies to drive GMV, sales conversion, and campaign ROI.
• Identify product USPs, consumer pain points, and creative marketing angles to drive sales.
• Manage end-to-end KOL campaigns: selection, briefing, draft approvals, and postings.
• Lead the team, set KPIs, and guide members to achieve objectives.
• Analyze campaign results, identify growth opportunities, and implement improvements.
• Take ownership of marketing decisions and drive new business opportunities.
• Monitor beauty trends, competitors, and Gen Z behavior to refine strategies.

Skills

Influencer marketing

KOL management

Social media marketing

Team leadership

Campaign analysis

Education

Bachelor's degree in Marketing

Tools

TikTok

Instagram

Job description

We are looking for a strategic and hands-on Influencer Marketing Lead to drive business growth through influencer marketing, product strategy, and sales conversion across TikTok and Instagram. You will lead a team while managing end-to-end campaigns, identifying growth opportunities, and developing strategies to improve GMV and overall marketing performance.

KEY RESPONSIBILITIES

Business Growth: Develop strategies to drive GMV, sales conversion, and campaign ROI.

Product Strategy: Identify product USPs, consumer pain points, and creative marketing angles to drive sales.

End-to-End Campaign Execution: Manage KOL selection, marketing briefs, content draft reviews and approvals, posting schedules, and campaign performance analysis.

Team Leadership: Delegate tasks, set KPIs, and guide team members to achieve business objectives.

Performance Optimization: Analyze campaign results, identify growth opportunities, and implement improvements.

Decision-Making: Take ownership of marketing decisions, solve problems independently, and drive new business opportunities.

Market Trends: Monitor beauty trends, competitors, and Gen Z consumer behavior to develop effective marketing strategies.

REQUIREMENTS

Bachelor's Degree in Marketing, Business, Communications, or a related field.

5 years of relevant experience in Influencer Marketing, KOL Marketing, or Social Media Marketing.

Hands-on experience managing end-to-end KOL campaigns, from selection and briefing to draft approvals and postings.

Experience in team leadership, campaign strategy, and performance analysis.

Strong commercial mindset with an understanding of GMV, sales conversion, and ROI.

Strong analytical, problem-solving, and independent decision-making skills.

Good understanding of TikTok, Instagram, and Gen Z trends.

Beauty, skincare, makeup, or FMCG experience is highly preferred.

Experience with TikTok Shop, affiliate marketing, or social commerce is an advantage.