Influencer Marketing Executive

AnyMind Pte. Ltd.; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Benefits offered by this job

Performance bonus

Annual MVP Awards

International work environment

Job summary

AnyMind Pte. Ltd. in Kuala Lumpur is seeking an Influencer Marketing Executive to plan and execute influencer campaigns, negotiate partnerships, and build strong relationships with KOLs and creators.

You’ll work closely with internal teams to turn influence into measurable results. Ideal candidates have a marketing background, excellent communication, and a portfolio of successful campaigns. You’ll monitor industry trends, explore new platforms, and translate client needs into actionable

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in influencer marketing is a plus.
• Strong communication and interpersonal skills.
• Ability to translate client needs into actionable strategies.

Responsibilities

• Collaborate with cross-functional teams to understand client requirements.
• Negotiate influencer pricing, deliverables and contracts.
• Develop approaches for influencer selection, content creation, and activation.
• Cultivate relationships with KOLs and creators.
• Identify and manage influencer partnerships aligned with goals.
• Stay updated on industry trends and best practices.
• Conduct market research and competitive analysis.

Skills

Strong communication

Analytical skills

Data analysis tools

Strategic thinking

Creativity

Education

Bachelor's degree in Marketing

Tools

Analytics tools

Job description

As an Influencer Marketing Executive, you'll work closely with internal teams to plan and execute influencer campaigns, negotiate partnerships, and build strong relationships with KOLs and creators. From spotting trends to activating impactful campaigns, this role is ideal for someone who's plugged into the creator economy, enjoys collaboration, and knows how to turn influence into results.

What You'll Do

• Collaborate with cross-functional teams, including Business Development and Account Management, to understand client requirements and objectives.
• Conduct negotiations with influencers regarding pricing, deliverables, and contractual agreements, ensuring alignment with campaign budget constraints and client expectations.
• Develop innovative approaches to influencer selection, content creation, and campaign activation to maximize engagement and impact.
• Cultivate and maintain strong relationships with Key Opinion Leaders (KOLs) and influencers across relevant industries.
• Identify, onboard, and manage influencer partnerships that align with campaign goals and brand values.
• Stay abreast of industry trends, emerging platforms, and best practices in influencer marketing.
• Conduct market research and competitor analysis to identify new opportunities and potential challenges in the influencer landscape.

Who You Are

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• Experience in influencer marketing, with a strong portfolio of successful campaigns and partnerships would be a plus.
• Previous experience in client-facing roles and the ability to effectively translate client needs into actionable strategies would be a plus.
• Exceptional communication and interpersonal abilities, capable of building rapport with influencers, clients, and internal stakeholders.
• Strong analytical skills, with proficiency in data analysis and performance tracking tools.
• Strategic thinker with a creative mindset and a passion for staying ahead of industry trends.

Why You'll Love It

• Performance Review (twice a year)
• Yearly Performance Bonus
• Annual MVP Awards
• Work in a professional, active, international, and dynamic environment
• Good chance to explore new trends in the digital market