KOL & Influencer Marketing Lead

Hytech; Kuala Lumpur; On-site; MYR 70,000 - 110,000; Full time

Benefits offered by this job

Public transport access

Friendly working environment

Regional exposure

Team events

Job summary

Hytech is a leading management consulting firm with a global footprint, seeking a talented KOL/ influencer marketing professional in Kuala Lumpur. You will identify and recruit creators, plan and run campaigns across Instagram, TikTok, YouTube, and other platforms, and negotiate terms with agencies and partners to drive measurable ROI.

You will collaborate with creative, content, product, and compliance teams to ensure campaigns align with brand guidelines and strategic goals.

Qualifications

• Experience managing KOL/influencer campaigns and partnerships.
• Strong negotiation and relationship-building skills with agencies and creators.
• Analytical mindset to translate data into actionable strategies.
• Excellent written and verbal English; Mandarin proficiency is a plus.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.

Responsibilities

• Identify, recruit, and manage relationships with KOLs, influencers, and content creators to drive brand awareness and conversions.
• Plan, execute, and optimise KOL and influencer marketing campaigns across channels.
• Negotiate partnership terms, contracts, and deliverables with KOLs, agencies, and media partners.
• Analyse campaign performance and KOL-driven conversion data to improve ROI and reach.
• Work closely with cross-functional teams (creative, content, product, compliance) to align KOL strategies with overall business goals and brand guidelines.
• Identify trends, insights, and emerging creators in the influencer and paid media landscape to stay ahead of the curve.
• Act as the main point of contact for KOL partners, building long-term, trust-based relationships that support sustained growth.

Skills

KOL management

Negotiation

Campaign planning

Data analytics

Cross-functional collaboration

English proficiency

Job description

Hytech is a leading management consulting firm with a global footprint, seeking a talented KOL/ influencer marketing professional in Kuala Lumpur. You will identify and recruit creators, plan and run campaigns across Instagram, TikTok, YouTube, and other platforms, and negotiate terms with agencies and partners to drive measurable ROI.

You will collaborate with creative, content, product, and compliance teams to ensure campaigns align with brand guidelines and strategic goals.