In-App Marketing Operations Specialist — Campaigns & UX Impact

Adecco Portugal; Petaling Jaya; On-site; MYR 56,000 - 67,000; Full time

Job summary

Adecco Portugal seeks a Commercial Operations Specialist to support in-app marketing campaigns and cross-functional initiatives in Petaling Jaya. You will work with Marketing, Commercial and tech teams to execute campaigns, manage in-app content and optimise user journeys.

This role requires tech-savvy, detail-oriented and proactive candidates who are comfortable with marketing technology tools, data analysis and large datasets. Fluency in English and Mandarin is essential.

Qualifications

• Experience in commercial or marketing operations.
• Fluent in Mandarin and English.
• Strong Excel skills and data handling.
• Experience with marketing technology tools.

Responsibilities

• Support in-app marketing campaigns, including promotions, banners, EDMs and other campaign content.
• Use internal tools and systems to configure and execute marketing campaigns.
• Become a subject matter expert in internal marketing and campaign management tools.
• Ensure campaigns are executed accurately and within agreed timelines.
• Work closely with Marketing and Commercial teams to design effective in-app user journeys.
• Collaborate with cross-functional teams to align campaign objectives and execution.
• Support the team in identifying opportunities to improve campaign operations and user experience.
• Monitor campaign performance and prepare monthly performance updates.
• Analyse campaign data and identify areas for improvement.
• Support continuous optimisation of campaign execution and user experience.

Skills

Commercial operations

Marketing operations

Campaign operations

Digital marketing

Excel skills

Mandarin and English

MarTech tools

HTML5 knowledge

Communication skills

Tools

Leanplum

HTML5

Job description

Adecco Portugal seeks a Commercial Operations Specialist to support in-app marketing campaigns and cross-functional initiatives in Petaling Jaya. You will work with Marketing, Commercial and tech teams to execute campaigns, manage in-app content and optimise user journeys.

This role requires tech-savvy, detail-oriented and proactive candidates who are comfortable with marketing technology tools, data analysis and large datasets. Fluency in English and Mandarin is essential.