Remote Marketing Operations Specialist – Campaigns & Data

Informa Group; Kuala Lumpur; On-site; MYR 54,000 - 74,000; Full time

Job summary

Informa TechTarget in Penang, Malaysia, seeks a Marketing Operations Coordinator to join our growing content marketing team. You will partner with the lead generation group to build forms and landing pages for custom content campaigns, owning end-to-end campaign operations.

You’ll configure integrations with marketing automation platforms, prepare client lead reports, perform data quality checks, and streamline cross-team processes for efficient delivery.

Qualifications

• More than 3years of professional experience in operations or marketing operations.
• Exceptional attention to detail is non-negotiable: must demonstrate a meticulous approach to data accuracy, campaign configuration, and quality assurance processes.
• Problem-solving abilities: you get excited about optimizing processes and creating efficiencies.
• Strong organizational and time management skills: you are highly organized and meticulous.
• Innovation and curiosity: you thrive in a fast-paced environment and love trying new tools.

Responsibilities

• Work closely with the lead generation team on B2B content marketing campaigns.
• Own the complete operational workflow for your campaign portfolio, from setup through launch, by creating and implementing forms and landing pages.
• Prepare and deliver comprehensive client lead reports by analyzing lead data and removing duplicates/invalid entries.
• Streamline cross-team processes and improve documentation.
• Coordinate with vendors and internal stakeholders to ensure campaign delivery.
• Configure direct integrations between internal systems and clients' marketing automation platforms for real-time tracking.

Skills

Attention to detail

Problem-solving

Organizational skills

Communication

Curiosity/Innovation

Tools

JIRA

Convertr

Leadsquared

Job description

Informa TechTarget in Penang, Malaysia, seeks a Marketing Operations Coordinator to join our growing content marketing team. You will partner with the lead generation group to build forms and landing pages for custom content campaigns, owning end-to-end campaign operations.

You’ll configure integrations with marketing automation platforms, prepare client lead reports, perform data quality checks, and streamline cross-team processes for efficient delivery.