App Growth Specialist — ASO/ASA & Paid Campaigns

JF Talent Consulting Group (Global); Kuala Lumpur; On-site; MYR 66,960 - 89,280; Full time

Job summary

A leading fintech company is seeking a digital marketing professional specializing in app campaigns to join their Kuala Lumpur office. The ideal candidate will have experience in managing ASO and ASA campaigns, optimizing keywords for visibility in app stores, and performing A/B testing to boost app installs. This role requires strong coordination skills and a background in SEO or SEM will be advantageous. The company offers a competitive salary within the range of RM 6,000 to RM 8,000.

Qualifications

• Experience in managing ASO/ASA campaigns is essential.
• Prior experience in SEO/SEM is advantageous.
• Hands-on skills in advertising optimization and A/B testing.

Responsibilities

• Execute ASO and ASA campaigns.
• Optimize keywords for app visibility on Google Play and App Store.
• Manage costs and conversion rates effectively.
• Conduct A/B testing for app visuals and metadata.
• Collaborate with agencies for app reviews and ratings.
• Analyze conversion rates in the ASO channel.

Skills

ASO/ASA campaign creation

SEO/SEM

Advertising optimization

A/B testing

Team coordination

Job description

Digital Marketing | App Campaign | Crypto | CFDFX | MYR$6,000 - $8,000

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

RM 6,000.00 - 8,000.00 (Malaysian Ringgit)

Job Openings Digital Marketing | App Campaign | Crypto | CFDFX | MYR$6,000 - $8,000

About the job Digital Marketing | App Campaign | Crypto | CFDFX | MYR$6,000 - $8,000

Job Highlights

• Global Scale Team and Job Scope

Company Overview:

Our client is a leading Fintech | CFD FX | Crypto broker with global operations with over 15 years of history in the markets. Their footprints are across the UK, Europe, Australia, South Africa, and BVI, with a global headcount of 400 crossing the regions.

Each entity is regulated by the relevant authority for that jurisdiction. The size and scale allow our client to provide traders with a more relevant offering that is based on geographical location, citizenship, and residency, all per the applicable regulation. With a wide range of financial instruments, including Forex, Shares, Commodities, Indices, Crypto, ETFs, Bonds, Blends, and IPO.

Recently they are looking for an Appprofessional (specializing in Organic Grow / Paid for Search)to join their newly set-up office in Malaysia creating and optimize paid media channels to support digital department growth goals.

This job is suitable for candidates with experience running SEO SEM or ASM.

The main task is to manage the ASM (App Store Search Marketing) channel to help the app show up organically and for paid on Appstore and Google Play, promoting installs with optimal cost and quality users.

Responsibility

• Executing an app organic search (ASO) / paid search for app (ASA)campaign
• Plan, expand and optimize keywords to increase the organic presence of the app on Google Play and Appstore
• ASA keyword optimization: Cost, CPT, CPA, and conversion rate in the app
• Guaranteed quality leads and app downloads at low prices on the ASO channel
• Perform a/b testing to test new Screenshots and new Metadata to Increase App Installs oroptimize the ASA ad index
• Work with the agency to increase app reviews & app rating score
• Analyze and optimize the conversion rate of users in the ASO channel's app

Job Requirements

• Priority experiencegained for ASO / ASA campaign creation
• Having experience running SEO / SEM will be an advantage
• Hands-on experience inadvertising optimization, with a/b testing mindset,
• Understanding sales funnels and customer journeys
• Honest, progressive, inquisitive, and positive
• Ability to coordinate and work in a team