Head of Student Recruitment (K-12 Education)

Randstad Malaysia; Kuala Lumpur; On-site; MYR 180,000 - 320,000; Full time

Job summary

Randstad Malaysia is seeking a Head of Student Recruitment to lead market penetration and student intake across regional and international markets. The role oversees the full lifecycle from awareness to admissions, with a focus on sustainable enrolment growth across all programs.

You will manage multi-channel recruitment strategies, agent partnerships, data-driven forecasting and cross-functional collaboration with academic heads to align targets with institutional goals.

Qualifications

• Bachelor's degree in Marketing, Business, Education or Communications.
• 10–15 years in student recruitment, admissions or education marketing.
• Proven track record in enrolment growth and managing complex admissions funnels.

Responsibilities

• Formulate multi-channel recruitment strategies to hit enrolment targets.
• Oversee end-to-end admissions and improve inquiry-to-enrolment conversion.
• Direct marketing campaigns, events and communications for brand presence.
• Identify and manage education agents, feeder channels and international partners.
• Track recruitment metrics, forecast enrolments and market trends.
• Lead and mentor the recruitment and admissions team, aligning with academic heads.

Skills

Student recruitment

Admissions funnel

Brand & demand gen

Channel partnerships

Data analytics

Team leadership

Education

Bachelor's degree

Job description

about the company

Randstad is supporting an established, diversified corporate enterprise with an expanding portfolio within the education and human capital development sectors. Committed to academic excellence and long-term institutional expansion, the group’s education division is entering an exciting growth phase and is seeking a highly accomplished Head of Student Recruitment to lead market penetration and student intake development across regional and international markets.

about the job

This strategic leadership position holds full commercial accountability for driving sustainable student enrolment growth across all academic programs. You will oversee the full student lifecycle—from initial awareness and lead generation through to admissions, conversion, and strategic channel expansion.

Job Description:

• Student Recruitment Strategy: Formulate and execute multi-channel recruitment strategies to achieve target student enrolments across both domestic and international markets.


• Admissions & Conversion Journey: Oversee the end-to-end admissions funnel, optimising prospective student and family engagement pathways to maximise inquiry-to-enrolment conversion rates.


• Brand Positioning & Demand Generation: Direct targeted marketing campaigns, events, and communications to elevate the institution's brand presence and drive continuous applicant interest.


• Agent & Channel Partnerships: Identify, build, and manage strategic recruitment networks, including education agents, feeder channels, corporate partners, and international embassy connections.


• Data Analytics & Enrolment Forecasting: Track core recruitment metrics, analyse competitive market trends, and deliver regular enrolment forecasts to support institutional planning.


• Team Leadership: Direct, coach, and mentor the internal recruitment and admissions team while collaborating closely with academic heads to align intake targets with organisational goals.

Job Requirements:

• Bachelor’s Degree in Marketing, Business, Education, Communications, or a related discipline.


• Minimum 10 to 15 years of experience in student recruitment, admissions, education marketing, or commercial growth, preferably within an international school or private education environment.


• Demonstrated track record of delivering enrolment growth and managing complex admissions funnels.