Head of Marketing

Private Advertiser; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Private Advertiser is seeking a hands-on Head of Marketing to own the marketing function, translate business objectives into clear strategies, execution plans and measurable results. This is not a role to only set direction but to lead execution and build systems.

You will work directly with management, oversee budget, team performance and growth, and drive campaigns from concept to completion. The role requires 5+ years in marketing and 2+ years in leadership, with strong digital, influencer,

Qualifications

• 5+ years of marketing experience.
• At least 2 years in a marketing leadership or team management role.
• Strong understanding of digital marketing and consumer behaviour.
• Experience with influencer marketing, social media, partnerships and brand campaigns.
• Strong analytical and commercial mindset.
• Comfortable managing budgets and evaluating ROI.
• Strong project management and organisational skills.
• Able to manage multiple initiatives without losing visibility on execution.
• Strong attention to detail and high standards for output.
• Able to work independently and make decisions.

Responsibilities

• Own the overall marketing strategy and roadmap.
• Develop monthly and quarterly marketing plans.
• Manage and prioritise marketing budgets.
• Lead and develop the marketing team.
• Set clear responsibilities, deadlines and KPIs.
• Ensure strong follow‑up and execution across the team.
• Plan and manage marketing campaigns from concept to execution.
• Oversee brand positioning and brand consistency.
• Manage social media and community strategy.
• Develop influencer / KOL strategies and partnerships.
• Manage agencies, external partners and collaborations.
• Evaluate sponsorship and partnership opportunities.
• Work closely with creative, content and other internal teams.
• Analyse marketing performance and identify areas for improvement.
• Build proper reporting and tracking systems.
• Continuously improve acquisition, conversion, retention and customer value.

Skills

Marketing leadership

Digital marketing

Influencer marketing

Budget management

Analytics

Project management

Strategic thinking

Independent working

Attention to detail

ROI evaluation

Job description

We are looking for a hands‑on Head of Marketing to take ownership of our overall marketing function.

You will be responsible for turning business objectives into clear marketing strategies, execution plans and measurable results.

This is not a role where you only set direction and delegate.

We are looking for someone who can lead the team, build proper working systems, stay close to execution, identify problems early and make sure plans are actually delivered.

You will work directly with management and have significant ownership over marketing strategy, budget, team performance and growth.

Key Responsibilities

Own the overall marketing strategy and roadmap

Develop monthly and quarterly marketing plans

Manage and prioritise marketing budgets

Lead and develop the marketing team

Set clear responsibilities, deadlines and KPIs

Ensure strong follow‑up and execution across the team

Plan and manage marketing campaigns from concept to execution

Oversee brand positioning and brand consistency

Manage social media and community strategy

Develop influencer / KOL strategies and partnerships

Manage agencies, external partners and collaborations

Evaluate sponsorship and partnership opportunities

Work closely with creative, content and other internal teams

Analyse marketing performance and identify areas for improvement

Build proper reporting and tracking systems

Continuously improve acquisition, conversion, retention and customer value

What We Are Looking For

5+ years of marketing experience

At least 2 years in a marketing leadership or team management role

Strong understanding of digital marketing and consumer behaviour

Experience with influencer marketing, social media, partnerships and brand campaigns

Strong analytical and commercial mindset

Comfortable managing budgets and evaluating ROI

Strong project management and organisational skills

Able to manage multiple initiatives without losing visibility on execution

Strong attention to detail and high standards for output

Able to work independently and make decisions

The Type of Person We Are Looking For

You are both strategic and hands‑on.

You can develop the overall direction, but you are also willing to go into the details when execution is not meeting expectations.

You do not simply assign tasks and wait for updates. You create clear ownership, tracking and follow‑up systems so that you always know what is happening across the team.

You are comfortable challenging ideas, making decisions and taking responsibility for results.

You understand that good marketing is not only about producing more content or launching more campaigns. It is about knowing what we are trying to achieve, why we are doing it and whether it is actually working.

What Success Looks Like

Within the first few months, you should be able to establish:

A clear marketing roadmap and campaign calendar

Clear responsibilities and accountability across the team

Better tracking of ongoing projects and deliverables

Stronger coordination between brand, content, social, partnerships and growth initiatives

Clear marketing KPIs and reporting

Better visibility into marketing ROI and budget allocation

A more structured and effective marketing team

You will have the opportunity to directly shape how the marketing function is built and scaled as the company grows.