Modern Marketing Manager

BIG GRAIN CREDIT SDN. BHD.; Kuching; On-site; MYR 120,000 - 180,000; Full time

Job summary

BIG GRAIN CREDIT SDN. BHD. seeks a Modern Marketing Manager to drive in-house marketing, boost brand awareness, engage customers and generate qualified leads in Malaysia.

You’ll blend strategy with hands-on execution across digital channels, content, and short-form video while leveraging AI tools to enhance effectiveness. You will lead a team, manage budgets, and collaborate with Sales, HR and partners to optimize campaigns and measurable outcomes.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5–8 years of marketing experience, with 2–3 years in a managerial role.
• Hands-on experience in digital marketing, social media, content creation and campaign execution.
• Experience in short-form video planning and production; basic filming/editing.
• Experience in paid digital advertising, budget management and campaign performance analysis.
• Strong copywriting, communication and presentation skills.
• Working knowledge of AI tools and ability to assess outputs.
• Ability to map marketing data to lead quality and sales outcomes.
• Employer branding experience is a plus.

Responsibilities

• Develop and execute marketing strategies, campaigns and monthly action plans.
• Manage digital marketing across platforms and content calendars.
• Plan and produce short-form videos and supporting content; oversee campaigns and landing pages.
• Generate relevant inquiries and qualified leads; align with Sales on handovers.
• Analyze customer feedback and market data to improve campaigns and journey.
• Collaborate with HR on employer branding content and recruitment campaigns.
• Lead and coordinate internal teams and external partners; manage priorities and timelines.
• Provide regular performance reports and actionable recommendations.

Skills

Digital Marketing

Social Media

Content Creation

Campaign Execution

Copywriting

Data Analysis

AI Tools

Employer Branding

Team Leadership

Education

Bachelor's Degree in Marketing

Tools

Video Editing

Graphic Design Tools

Analytics Tools

Job description

We are looking for a creative, hands-on and results-driven Modern Marketing Manager to lead the Company’s in-house marketing activities and support business growth through brand awareness, customer engagement and qualified lead generation.

The role combines marketing strategy with practical execution across digital marketing, social media, content creation, short-form video and marketing campaigns. The successful candidate will use customer insights, performance data and relevant AI tools to improve marketing effectiveness.

KEY RESPONSIBILITIES

Marketing Strategy and Planning

Develop and execute marketing strategies, campaigns and monthly action plans aligned with business priorities and target customers.

Define campaign objectives, audiences, channels, budgets and measurable outcomes.

Manage approved marketing budgets, monitor spending and recommend adjustments based on results.

Conduct market, customer and competitor research to identify opportunities and improve marketing approaches.

Digital Marketing and Social Media

Manage the Company’s presence across relevant platforms, including Facebook, Instagram, TikTok, LinkedIn and YouTube, prioritising channels suited to the target audience.

Develop and maintain a structured content and social media calendar.

Plan and execute organic and paid digital campaigns, directly or through appointed partners.

Oversee campaign landing pages, enquiry channels and calls to action to support lead generation and conversion.

Coordinate responses to social media comments, messages and reviews with the relevant departments.

Content and Short-Form Video

Develop creative concepts, campaign themes, captions, scripts and storyboards.

Create and coordinate promotional, educational, product, customer, corporate and employee‑related content.

Plan, script and produce short‑form videos, including Reels, TikTok videos and YouTube Shorts, with production support where available.

Personally contribute to copywriting, basic visual content and video editing, while coordinating more specialised production when required.

Maintain accurate, professional and consistent branding across marketing materials and digital channels.

Lead Generation and Sales Support

Develop campaigns to generate relevant enquiries and qualified leads.

Work closely with Sales to align campaign messages, promotions, lead handover and follow‑up processes.

Develop sales‑support materials such as product presentations, brochures, customer stories and promotional content.

Review lead quality and conversion feedback with Sales to improve campaign effectiveness.

Customer Insights and Employer Branding

Analyse customer feedback, enquiries, reviews and engagement to identify communication gaps and opportunities to improve the customer journey.

Work with relevant departments to improve customer‑facing content and communications.

Partner with HR to develop employer branding content, employee stories, workplace features and recruitment campaigns.

Ensure customer and employee stories are accurate and approved for publication.

AI and Marketing Tools

Use relevant AI and digital tools to support research, ideation, content development, productivity and performance analysis.

Review AI‑generated outputs for accuracy, brand suitability and appropriate use of company information before publication.

Evaluate new tools, platforms and content formats based on their practical value and business results.

Performance and Team Management

Monitor marketing performance against agreed objectives, including qualified leads, cost per lead, conversion, engagement and brand reach where relevant.

Prepare regular reports explaining results, key findings and recommended actions.

Use campaign data and testing to improve content, targeting and spending decisions.

Lead and guide assigned marketing team members and coordinate external agencies, freelancers or production partners where applicable.

Manage priorities, timelines and deliverables to ensure consistent execution.

Perform other reasonable marketing‑related duties assigned by Management.

REQUIREMENTS

Bachelor’s Degree in Marketing, Digital Marketing, Business, Communications, Mass Communications or a related field.

Preferably 5–8 years of relevant marketing experience, including 2–3 years in a managerial, supervisory or marketing project leadership role.

Strong hands‑on experience in digital marketing, social media management, content creation and campaign execution.

Demonstrated ability to turn marketing ideas into completed campaigns and measurable business results.

Experience in short‑form video planning and production, with practical knowledge of basic filming and editing.

Experience in paid digital advertising, budget management and campaign performance analysis.

Strong copywriting, communication and presentation skills.

Working knowledge of relevant AI tools, with the ability to assess and improve their outputs.

Ability to interpret marketing data and connect campaign performance with lead quality and sales outcomes.

Experience in employer branding and customer journey improvement is an advantage.

Proficiency in relevant social media management, analytics, design and video editing tools.

Creative, commercially minded and analytical, with strong organisational and problem‑solving skills.

Hands‑on, proactive and accountable, with the ability to manage multiple priorities and meet deadlines.

Able to collaborate effectively with Sales, HR, department heads and external partners.

Applicants should be prepared to share examples of campaigns, content or videos they have personally delivered and explain their contribution and results.