Head of E-Commerce (Retail)

MVC Resources; Petaling Jaya; On-site; MYR 180,000 - 300,000; Full time

Job summary

Zohorecruit in Petaling Jaya, Malaysia is seeking a Head of E-commerce to lead the brand's online presence across major regional marketplaces and manage the end-to-end e-commerce P&L.

The role requires deep experience with Shopee/Lazada/TikTok/Zalora backend systems, strong P&L management, and a data-driven approach to forecasting inventory and optimizing marketing ROI.

Qualifications

• Minimum 5–8 years in E-commerce management, with 2–3 years in people leadership.
• Hands-on experience with regional marketplace backend systems (Shopee, Lazada, TikTok, Zalora).
• Strong P&L management including budget allocation and ROAS/ROI in marketing.
• Ability to translate data into actionable insights and forecast inventory.
• Experience with ERP or Warehouse Management Systems for stock accuracy.

Responsibilities

• Own full P&L and pricing across major marketplaces.
• Set monthly, quarterly, and yearly sales targets.
• Optimize profitability through cost savings and ROI marketing.
• Lead end-to-end platform strategy across regional channels.
• Plan Mega Day events and seasonal promotions.
• Align digital marketing with brand milestones.
• Develop digital bundles for marketplace customers.
• Coordinate with logistics to maintain stock during peak demand.
• Create performance dashboards for executives.
• Ensure pricing integrity and brand consistency online.

Skills

E-commerce management

People management

P&L management

Data analytics

ERP/WMS

Tools

Shopee Seller Centre

Lazada Seller Centre

TikTok Seller Center

Zalora Seller Centre

Job description

Petaling Jaya, Malaysia | Posted on 04/09/2026

As a Head of E-commerce, you will act as the commercial architect for the brand’s digital presence across major third-party platforms. You are fully responsible for the profit and loss (P&L) of the e-commerce channel, balancing aggressive sales growth during high-stakes "Mega Campaigns" with disciplined cost control and inventory management. Your mission is to scale the brand's online market share while ensuring pricing integrity and a premium customer experience that aligns with global standards.

Key Responsibilities

• Commercial Accountability: Own full ownership of the marketplace profit and loss (P&L) statement, including top-line revenue, gross margins, and overhead management.
• Performance Management: Establish and achieve monthly, quarterly, and yearly sales objectives to ensure consistent business growth.
• Profitability Optimization: Enhance bottom-line results through strategic pricing, operational cost-saving initiatives, and high-efficiency marketing spend (ROI).
• Strategic Planning: Lead sales forecasting and demand planning while identifying untapped opportunities for market expansion.
• Platform Strategy: Architect and execute a comprehensive end-to-end strategy across all major regional third-party e-commerce platforms.
• Event Execution: Oversee the planning and delivery of major "Mega Day" shopping festivals and seasonal high-traffic events.
• Brand Synergy: Ensure digital marketing efforts and promotional calendars are perfectly synced with broader brand milestones and new product introductions.
• Product Differentiation: Develop and launch digital-exclusive product bundles or unique SKUs tailored specifically for marketplace consumers.
• Supply Chain Collaboration: Partner closely with logistics and inventory teams to maintain optimal stock levels and prevent out-of-stock scenarios during peak demand periods.
• Data-Driven Leadership: Construct comprehensive performance dashboards and reports to provide actionable insights for the executive leadership team.
• Omnichannel Consistency: Guarantee that pricing integrity and brand aesthetics remain uniform across all digital touchpoints.
• Market Intelligence: Conduct rigorous competitor benchmarking (pricing, product mix, and promotional tactics) and stay ahead of emerging trends in the footwear and fashion e-commerce sectors.
• Brand Guardianship: Uphold and protect the global image and standards of the organization across all online platforms.

Requirements

• Minimum of 5–8 years in E-commerce management, with at least 2–3 years in a people management role. You must have a track record of mentoring teams and delegating tasks across functions.
• Deep, hands-on experience navigating the backend systems of major regional platforms (specifically the Seller Centres for Shopee, Lazada, TikTok, and Zalora).
• Strong experience in P&L management, including budget allocation, margin protection, and managing marketing spend (ROAS/ROI).
• Ability to translate complex data into actionable insights. You should be an expert at building reports and using data to forecast inventory needs and sales trends.
• Experience working with ERP or Warehouse Management Systems to ensure stock accuracy, especially for high-complexity categories like footwear or fashion.