Senior Executive E-commerce（Shopee & Lazada)

DELI MALAYSIA E-COMMERCE SDN BHD; Puchong; On-site; MYR 120,000 - 180,000; Full time

Job summary

DELI MALAYSIA E-COMMERCE SDN BHD is seeking a strategic Growth & Category Manager to understand the local e‑commerce landscape, develop a 3–5 year roadmap, and cascade annual plans across all departments for aligned execution.

You will drive performance by setting targets, conducting regular reviews, planning promotions, and leading advertising, digital marketing, and new product launches to secure multi‑brand growth and optimize category profitability.

Qualifications

• Strong business acumen and leadership capabilities.
• Solid understanding of e-commerce market analysis and category management.
• Data-driven mindset and ability to translate insights into actions.

Responsibilities

• Develop a 3–5 year strategic roadmap and a 1-year business plan.
• Cascade objectives to departments and manage execution of the plan.
• Drive category development, promotions, and multi-brand portfolio strategy.
• Lead advertising, digital marketing, and new product launch activities.
• Analyze performance, set targets, and conduct monthly business reviews.

Skills

Business acumen

Leadership

E-commerce analytics

Data-driven mindset

Team management

Job description

Understand and execute the Group's overall business strategy while identifying growth opportunities based on the local e-commerce market. Develop a 3–5 year strategic roadmap, including key initiatives and strategies to achieve short- and long-term business objectives.

Develop the annual e-commerce business plan, cascade objectives to relevant departments, and define key priorities for execution.

Drive the successful implementation of the annual business plan through goal management, performance reviews, and regular business evaluations to achieve annual operational targets.

2. Category Management

Analyze the local e-commerce market and align with the Group's category development strategy to establish a multi-brand, multi-category, and multi-channel store portfolio that drives sales and strengthens brand and category growth.

Develop category objectives, long-term development plans, and category strategies while identifying key projects and priorities.

Establish a sales review mechanism to monitor progress against sales targets, drive sales planning and promotional initiatives across business functions, and participate in reviewing promotional plans for key products and projects.

Develop annual and monthly sales targets, budgets, and operating plans for each online store.

Create sales plans and promotional strategies for key product categories, flagship products, and strategic projects.

Support the Marketing Department in conducting sales performance reviews for key categories and flagship products.

4. Promotion Management

Plan promotional strategies and sales targets for major platform campaigns and marketing events.

Develop procurement plans and strategies for platform promotional resource packages.

Manage store participation in daily Flash Sale campaigns.

Conduct monthly reviews of promotional campaign performance and identify improvement opportunities.

5. Advertising & Digital Marketing

Develop monthly paid advertising plans and budgets, including keyword advertising and other digital marketing campaigns.

Manage Facebook Ads campaigns (Traffic & Retargeting).

Review monthly advertising performance and develop ROI improvement strategies.

6. New Product Launch

Assist the Marketing Department in selecting new products and confirming key products for promotion.

Support the Marketing Department in planning initial purchase orders for new product launches.

Optimize and improve the workflow for new product listings and promotional activities.

Job Requirements

Ability to speak and understand Mandarin is an added advantage.

Strong business acumen with leadership and team management capabilities.

Solid understanding of e-commerce market analysis, store performance analysis, and product positioning.

Strong analytical thinking, data-driven mindset, high market sensitivity, and innovative problem-solving skills.

Excellent product positioning knowledge with a strong understanding of consumer behavior and usage scenarios.

Self-motivated with the ability to continuously learn, summarize experiences, and improve business processes.

Strong teamwork skills, accountability, and the ability to perform well under pressure

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years of digital marketing experience do you have?
• How many years' experience do you have as a manager / team lead?
• Do you have experience in a sales role?