Head of Digital (Consumer Business)

Maxis; Kuala Lumpur; On-site; MYR 260,000 - 420,000; Full time

Job summary

Maxis in Malaysia is seeking a seasoned digital leader to drive end‑to‑end digital strategy, delivering seamless customer experiences across all digital channels. You will collaborate with product, IT, sales and service teams to implement data‑driven initiatives and integrate emerging technologies for growth.

You will steer digital programs, optimize the customer journey, and build capabilities for scalable digital growth, shaping CY and revenue outcomes in a dynamic telecom landscape.

Qualifications

• Proven experience in a senior digital leadership role, preferably in telecoms.
• Strong understanding of digital technologies, CX principles, and e-commerce strategies.
• Track record of developing and executing digital strategies driving business objectives.
• Strategic thinker translating goals into actionable digital initiatives.
• Excellent communication and interpersonal skills across departments.
• Exceptional leadership and building high‑performing teams.

Responsibilities

• Lead the formulation and execution of a comprehensive digital strategy to enhance the customer journey across digital touchpoints.
• Drive initiatives to improve the digital customer experience using data-driven insights.
• Build capabilities on the digital platform and enable growth.
• Integrate digital channels to ensure seamless online-offline transitions.
• Own growth through digital channels including acquisition, base management, engagement and retention.
• Collaborate with Consumer Business, IT, Sales & Service and other teams to align digital solutions.
• Stay ahead of emerging technologies and oversee integration of cutting-edge solutions.
• Implement robust analytics to measure impact and inform decisions.

Skills

Senior leadership

Digital strategy

Customer experience

Stakeholder collaboration

Strategic thinking

Communication

Team management

Education

Bachelor’s degree in Business/Marketing/Digital Technologies

Job description

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

Job Summary

You will lead the development and execution of digital strategies to deliver seamless, data-driven customer experiences across all digital channels. Additionally, you will collaborate cross-functionally to drive digital growth, integrate emerging technologies, and continuously optimize the end-to-end digital journey.

Responsibilities

• Lead the formulation and execution of a comprehensive digital strategy to enhance the digital journey for customers, ensuring a seamless and personalized experience across all digital touchpoints.
• Drive initiatives to enhance the overall digital customer experience - providing an effortless experience for consumer, leveraging data-driven insights to identify and address pain points in the customer journey.
• Drive capabilities building on digital platform, industrialize capabilities and provide a robust platform for new growth
• Drive the integration of digital channels to provide customers seamless transitions between online and offline touchpoints.
• Own growth through digital channels from acquisition, base management, engagement and retention.
• Foster collaboration across divisions, working closely with Consumer Business (product owners), IT (developers), Sales & Service (sales, customer service), and other relevant teams to integrate digital solutions and ensure a cohesive customer experience.
• Stay abreast of emerging technologies and trends in the digital space, evaluating their relevance and overseeing the integration of cutting-edge solutions to optimize digital channels.
• Implement robust analytics and reporting mechanisms to measure the effectiveness of digital initiatives, utilizing data to make informed decisions and continuously improve the digital customer journey.

Qualifications

• Proven experience in a senior digital leadership role, preferably within the telecommunications industry.
• Strong understanding of digital technologies, customer experience principles, and e-commerce strategies.
• Demonstrated success in developing and executing digital strategies that drive business objectives.
• Strategic thinker with the ability to translate business goals into actionable digital initiatives.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Exceptional leadership and team management skills, with a track record of building and developing high-performing teams.

Education

• Bachelor’s degree in a relevant field (e.g., Business, Marketing, Digital Technologies); advanced degree or relevant certifications are a plus.

What's next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance - regardless of ethnicity, gender, age, education, religion, nationality or physical ability.