Head of Data & Analytics

Publicis Groupe Holdings B.V; Kuala Lumpur; On-site; MYR 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid working schedule

Phone Allowance

Medical coverage

Job summary

Digitas, part of Publicis Groupe, seeks a Head of Data & Analytics to turn first‑party and web analytics into commercial offerings. You will lead a multi-disciplinary team, guide audience-first strategies, and shape data-driven growth for clients in Malaysia.

You will drive analytics capability, pricing models, and client engagements while collaborating across Strategy, Creative, Tech, Media, and PM functions.

Qualifications

• Typically 8–12 years of experience in analytics or data strategy.
• Hands-on depth in first-party data and CRM analytics with SQL/Python.
• Experience leading teams and growing client accounts.

Responsibilities

• Set the analytical direction for the Data & Analytics capability.
• Lead audience-first thinking using first‑party data and segmentation.
• Productise analytics into commercial offerings with pricing/value cases.
• Lead pitches and new business initiatives for Malaysia clients.
• Collaborate with Strategy, Creative, Technology, Media and PM teams.

Skills

First-party data

CRM analytics

SQL

Data modelling

Python

Segmentation

Audience modelling

Customer lifecycle analysis

Web analytics

GA4

BigQuery

Social listening

Paid media measurement

Attribution

Statistical learning

Client management

Education

Bachelor’s degree

Advanced degree (quantitative)

Tools

GA4

BigQuery

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, CRM and strategy capabilities.

Overview

The Data & Analytics team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Head of Data & Analytics – a hands-on analytics leader who can turn first-party data, web and social analytics into commercial offerings, lead and grow a multi-disciplinary team, and stand in front of clients to win and expand work. Sound like you? Read on.

Responsibilities

As Head of Data & Analytics, you’ll lead our data and analytics capability across CRM and first-party data, web analytics and social, with paid media measurement in a supporting role. You’ll set the analytical direction for the team, raise the bar on how we model and understand audiences, and make sure every insight turns into clear action for our clients. Building on that foundation, you’ll drive the capability’s commercial growth, shaping how we package, price and sell analytics to clients in Malaysia, while leading the team that delivers it.

Capability & data strategy

• Setting the vision and roadmap for the Data & Analytics capability, spanning CRM, web analytics, social listening & performance, and paid media measurement as a supporting discipline
• Building and executing client-specific data strategies, including gap assessments, optimal-state data plans and execution roadmaps
• Leading audience-first thinking: using first-party data, segmentation and modelling to understand audiences and their needs, and turning that into marketing action
• Fostering creative thinking around how we use data, and how we could use it to solve unique business challenges in support of all marketing activities (Media, Creative, CRM and eCommerce)
• Guiding advanced web analytics, from GA4 implementation through to BigQuery-based analysis that joins web, CRM and media data
• Supporting media partners on measurement and attribution, with the team adding value through deeper audience understanding and first-party audience activation
• Creating frameworks and methodologies for major data and strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts
• Evaluating new data sources, technology and partnerships, and staying ahead of shifts in privacy, identity and AI

Commercial, client & new business

• Productising analytics into commercial offerings clients pay for, including defining scope, pricing and the value case
• Acting as a senior client partner and go-to resource on data, measurement and technology points of view
• Identifying and growing opportunities within existing clients, and helping grow capability revenue
• Leading the data and analytics component of pitches and new business initiatives, from shaping the approach to presenting it
• Contributing to Digitas thought leadership through points of view, client workshops and industry forums

Team leadership & development

• Leading, managing and growing a multi-disciplinary team of analysts, specialists and capability leads
  • Setting standards for quality and efficient delivery, and embedding best practice across projects
  • Providing coaching, training and methodological support, and building a clear career path and succession within the team
  • Collaborating across Strategy, Creative, Technology, Media and Project Management to bring data into every part of the work

Qualifications

• Typically 8–12 years of experience in analytics or data strategy, ideally with an advertising agency, management consultancy or ad tech/martech company
• Experience leading teams, including managing experienced specialists and developing future leaders
• Hands-on depth in first-party data and CRM analytics: advanced SQL, data modelling and Python, with experience in segmentation, audience modelling and customer lifecycle analysis
• Strong web analytics expertise, including GA4 and the BigQuery export for advanced analysis
• Familiarity with social listening and social performance analytics, and the ability to direct specialists in both
• Working knowledge of paid media measurement and attribution, and of activating first-party audiences into paid channels
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Exposure to the commercial side of analytics – scoping, pricing or pitching work – and an appetite to grow client accounts
• Strong client relationship skills, with the confidence to present to and advise senior stakeholders
• Stellar communication skills – able to translate complex data into clear, compelling business stories and recommendations
• Experience across multiple industries in the Malaysian market is a plus
• A four-year college degree; advanced degree in a quantitative field is a plus
• The ability to thrive in a fast-paced and deadline-driven environment, and openness to travel as needed

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance