Head of Data & Analytics — Hybrid, Growth & Insights

Publicis Groupe; Kuala Lumpur; On-site; MYR 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid working schedule

Phone Allowance

Medical coverage

Job summary

Digitas, part of Publicis Groupe, seeks a Head of Data & Analytics to turn first‑party and web analytics into commercial offerings. You will lead a multi-disciplinary team, guide audience-first strategies, and shape data-driven growth for clients in Malaysia.

You will drive analytics capability, pricing models, and client engagements while collaborating across Strategy, Creative, Tech, Media, and PM functions.

Qualifications

• Typically 8–12 years of experience in analytics or data strategy.
• Hands-on depth in first-party data and CRM analytics with SQL/Python.
• Experience leading teams and growing client accounts.

Responsibilities

• Set the analytical direction for the Data & Analytics capability.
• Lead audience-first thinking using first‑party data and segmentation.
• Productise analytics into commercial offerings with pricing/value cases.
• Lead pitches and new business initiatives for Malaysia clients.
• Collaborate with Strategy, Creative, Technology, Media and PM teams.

Skills

First-party data

CRM analytics

SQL

Data modelling

Python

Segmentation

Audience modelling

Customer lifecycle analysis

Web analytics

GA4

BigQuery

Social listening

Paid media measurement

Attribution

Statistical learning

Client management

Education

Bachelor’s degree

Advanced degree (quantitative)

Tools

GA4

BigQuery

Job description

Digitas, part of Publicis Groupe, seeks a Head of Data & Analytics to turn first‑party and web analytics into commercial offerings. You will lead a multi-disciplinary team, guide audience-first strategies, and shape data-driven growth for clients in Malaysia.

You will drive analytics capability, pricing models, and client engagements while collaborating across Strategy, Creative, Tech, Media, and PM functions.