Senior Data Analyst - CRM

Publicis Groupe Malaysia; Kampung Malaysia Tambahan; On-site; MYR 90,000 - 150,000; Full time

Job summary

Digitas in Kuala Lumpur is seeking a Senior Analyst to design data-driven marketing strategies. You’ll analyze large data sets, build insights, and translate them into actionable recommendations across CRM, site, search, and social channels, helping brands grow and optimize campaigns.

You’ll collaborate with cross-functional teams, communicate findings to clients, and shape measurement plans and reporting frameworks to drive acquisition, retention and activation.

Qualifications

• 3–5 years of analytics or strategy experience.
• Bachelor’s degree required.
• Interest in digital marketing and trends.
• Experience with statistical learning methods (regression, classification).
• Ability to communicate with stakeholders at multiple levels.
• Proficiency with Excel and data tools (SQL/Tableau).
• Comfortable in fast-paced, deadline-driven environments.

Responsibilities

• Develop frameworks for measurement, research, and performance reporting.
• Analyze large data sets to uncover insights and recommendations.
• Link data across channels to form a holistic marketing view.
• Report CRM and campaign data to drive acquisition and retention.
• Perform customer segmentation and modeling for behavior insights.
• Regularly communicate deliverables to clients and stakeholders.
• Collaborate with internal teams and external partners to drive client goals.

Skills

Analytics experience

Digital marketing

Statistical learning

Stakeholder communication

Data tools

Education

Bachelor's degree

Tools

SQL

Tableau

Excel

Job description

Company Description

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life. The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients. To help with this, we’re looking for an outstanding Senior Analyst - someone who can analyze massive data sets, make insightful cross-channel recommendations, and communicate strategic ideas to clients. Sound like you? Read on.

Overview

What you’ll do:

As a Senior Analyst, you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.

Responsibilities

Day-to-day, your role includes

• Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
• Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
• Reporting and analysis of CRM customer and campaign data, focusing on insights that drive acquisition, retention and activation
• Performing customer segmentations and modelling to identify customer behaviour trends and insights
• Communicating with clients regularly on scheduled deliverables and ad-hoc requests
• Collaborating with internal teams and external partners to drive success for client's business goals

Qualifications

• 3-5 years of experience in analytics or strategy
• A four-year college degree
• Passion for digital marketing and emerging trends in the digital landscape
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Experience communicating with internal and external stakeholders at a variety of levels
• Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
• Comfortable in a fast-paced and deadline-driven environment

Additional Information

About Digitas

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections - between brands and consumers, clients and partners, and ideas and outcomes.