Digital Analytics Senior Manager

Businesslist; Kuala Lumpur; On-site; MYR 180,000 - 216,000; Full time

Job summary

Businesslist seeks a Senior Digital Analytics Manager to lead measurement and insights across multiple markets. You will build analytics frameworks, ensure robust data collection, and deliver dashboards to enable data-driven decisions for stakeholders across product, technology, and customer teams.

The role emphasizes customer journey analysis, optimization initiatives, and advancing analytics maturity regionally, including exposure to AI, SQL, and Python.

Qualifications

• Degree in data science, statistics, or business analytics.
• 6+ years in Digital Analytics, Customer Analytics, BI, or Data Analytics.
• Hands-on experience with Adobe Analytics, Adobe CJA, GA4, or similar platforms.
• Solid understanding of digital tracking, tagging, data governance, and data quality management.
• Experience building dashboards using Power BI, Tableau, or Looker.
• Ability to translate complex data into clear business insights and actionable recommendations.
• Strong stakeholder management and cross-functional collaboration.
• Experience driving digital performance and customer journey analysis.
• Exposure to advanced analytics, AI, predictive analytics, SQL, or Python is a plus.

Responsibilities

• Drive digital measurement and insights initiatives across markets to align with business objectives.
• Develop analytics frameworks, reporting standards, and performance metrics.
• Oversee tracking implementations ensuring reliable data collection and quality insights.
• Analyze complex datasets to identify trends, opportunities, and recommendations.
• Design and deliver dashboards and visualizations for stakeholders.
• Collaborate with product, technology, and customer teams to improve digital experiences.
• Lead customer behaviour analysis, testing initiatives and optimization.
• Promote automation and advanced analytics to improve efficiency and value.
• Provide guidance and knowledge sharing to strengthen analytics capabilities.

Skills

Digital analytics

Stakeholder management

Data storytelling

Leadership

Cross-functional collaboration

Education

Degree in data science, statistics, or business analytics

Tools

Adobe Analytics

Adobe CJA

Power BI

Tableau

Looker

SQL

Python

Job description

• Drive digital measurement and insights initiatives across multiple markets, ensuring alignment with business objectives and digital growth priorities
  
• Develop and enhance analytics frameworks, reporting standards, and performance measurement methodologies to support informed decision-making
  
• Oversee the implementation and maintenance of tracking solutions, ensuring reliable data collection and high-quality digital insights
  
• Analyze complex datasets to identify trends, opportunities, and actionable recommendations that support business performance
  
• Design and deliver dashboards, reports, and visualizations that provide stakeholders with clear visibility into key metrics and outcomes
  
• Collaborate with teams across business, technology, product, and customer functions to improve digital experiences and operational effectiveness
  
• Lead customer behaviour analysis, testing initiatives, and performance optimisation efforts to drive continuous improvement
  
• Explore and promote innovative approaches, including automation and advanced analytics techniques, to improve efficiency and generate greater business value
  
• Provide guidance, coaching, and knowledge sharing to strengthen analytics capabilities and foster a data-driven mindset across teams
  

The Successful Applicant

A successful Digital Analytics Senior Manager should have:

• A degree in a relevant field, such as data science, statistics, or business analytics
• Over 6 years of experience in Digital Analytics, Customer Analytics, Business Intelligence, or Data Analytics
• Strong hands‑on experience with Adobe Analytics, Adobe Customer Journey Analytics (CJA), GA4, or similar analytics platforms
• Solid understanding of digital tracking, tagging implementation, data governance, and data quality management
• Experience building dashboards and reporting solutions using tools such as Power BI, Tableau, or Looker
• Ability to translate complex data into clear business insights and actionable recommendations
• Strong stakeholder management skills with experience partnering across business and technology teams
• Experience driving digital performance, customer journey analysis, and optimisation initiatives
• Comfortable working in a regional environment and collaborating with cross‑functional teams across multiple markets
• Exposure to advanced analytics, AI, predictive analytics, SQL, or Python would be an added advantage

What's on Offer

• Competitive salary ranging from MYR 180000 to MYR 216000 annually
• Play a key role in shaping digital strategy, customer experience, AI adoption, and data-driven decision making within a large-scale organization
• Join a company that invests in leadership development, continuous learning, and long-term career progression
• Work alongside passionate professionals across Product, Technology, Customer Experience, Marketing, and Data functions
• Be part of a business that values innovation, customer‑centricity, and making a meaningful impact through data

If you're excited about using data to influence strategy, improve customer experiences, and drive digital innovation across Asia, we'd love to hear from you!