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Yihai Malaysia Food Sdn. Bhd. in Malaysia is seeking a fresh graduate to join the product development team, involved from market research to supplier coordination, product launches and post-launch tracking.
You will work with QA, Procurement, Sales, Marketing and Supply Chain, develop localised products for different markets, and gain hands-on experience bringing ideas to market.
You will be involved throughout the product development process — from market research and product ideation to supplier coordination, product launch and post-launch performance tracking. This role is suitable for fresh graduates who are interested in food products, international markets and product development, and are eager to build hands‑on experience in bringing products from idea to market.
Key responsibilities
Conduct market and competitor research across Middle East and Central Asia, including consumer trends, product categories, pricing and competitor activities.
Identify potential product opportunities and support new product development based on local market needs.
Coordinate with internal teams and external suppliers/OEM manufacturers on product development, samples, costing, packaging and production.
Support product testing and evaluation, including taste, quality, packaging and commercial feasibility.
Assist in preparing product proposals, presentations, product specifications and related documentation.
Follow up on product development timelines and ensure projects progress according to schedule.
Work closely with QA, Procurement, Sales, Marketing and Supply Chain teams to support successful product launches.
Monitor product performance after launch and recommend improvements where necessary.
Support product localisation for different markets, including flavour preferences, packaging, language and regulatory requirements.
Communicate and coordinate with overseas business partners and suppliers when required.
About you
Bachelor's degree in Food Science, Food Technology, Business, Marketing, International Business or other relevant fields.
Fresh graduates and entry‑level candidates are welcome to apply.
Strong interest in food products, consumer trends and international markets.
Good analytical and research skills with the ability to turn market information into practical product ideas.
Good communication, coordination and problem‑solving skills.
Comfortable working across different departments and following up on multiple projects.
Good command of English; proficiency in Arabic is an advantage.
Hirer responsiveness Salary match Number of applicants
FMCG Manufacturing 51-100 employees
Yihai (Malaysia) Food Sdn. Bhd.. is a wholly‑owned subsidiary of Sichuan Haidilao Catering Co., Ltd. It is a comprehensive food company mainly engaged in research and development, production and sales of Haidilao series products. We sell products across our product lines under the “Haidilao” brand. We provide a comprehensive product range from hot pot bases, hot pot dipping sauces to Chinese compound seasonings, and focus on the mid‑to‑high‑end market.
Yihai (Malaysia) Food Sdn. Bhd.. is a wholly‑owned subsidiary of Sichuan Haidilao Catering Co., Ltd. It is a comprehensive food company mainly engaged in research and development, production and sales of Haidilao series products. We sell products across our product lines under the “Haidilao” brand. We provide a comprehensive product range from hot pot bases, hot pot dipping sauces to Chinese compound seasonings, and focus on the mid‑to‑high‑end market.