Area Sales Manager

Haday; Johor; On-site; MYR 60,000 - 110,000; Full time

Job summary

Haday Flavouring seeks a results-driven B2B Sales Specialist to grow our Malaysia segment, focusing on Johor and southern markets. You will develop distributor networks, drive pricing coordination, and manage contracts with modern trade, foodservice and institutional buyers.

The role requires 3+ years of FMCG/B2B experience, fluency in Bahasa Malaysia and English (Mandarin a plus), and willingness to travel across Johor, Melaka, KL to meet sales targets and report market feedback to HQ.

Qualifications

• Bachelor degree or above; Marketing, International Trade or Food Science major preferred.
• 3+ years B2B sales experience in food/seasoning/FMCG; distributor management experience and local customer resources highly preferred.
• Familiar with Malaysia F&B market, modern trade structure and halal certification requirements.
• Fluent in Bahasa Malaysia and English; Mandarin is a strong plus.
• Strong negotiation and cross-cultural communication skills.
• Execution-oriented, adaptable to frequent travel (Johor, Melaka, KL, etc.); able to work independently toward sales targets

Responsibilities

• Develop and maintain B2B channel resources in Johor and southern Malaysia — distributors, modern trade, HoReCa and institutional buyers — to achieve sales targets and expand market share.
• Build and manage the local distributor network: partner selection, target setting, pricing and credit term management.
• Track market trends, competitor dynamics and regulatory updates (halal certification, Food Act labelling requirements), and report to headquarters regularly.
• Execute brand promotion and new product launches across B2B channels.
• Handle customer negotiation, quotation, contract signing and after-sales follow-up; resolve issues in a timely manner.
• Monitor sales data and accounts receivable; report business risks and channel status regularly.

Skills

Bahasa Malaysia

English

Mandarin

Negotiation

Cross-cultural communication

Education

Bachelor degree or above (Marketing/International Trade/Food Science)

Job description

Haday Flavouring is China's leading condiment company with a brewing heritage dating back to 1582. Headquartered in Foshan, Guangdong, we offer a full range of products including soy sauce, oyster sauce, seasoning sauces, vinegar and compound seasonings, and recorded 2025 revenue of over RMB 28.8 billion. The company is dual-listed on the Shanghai and Hong Kong stock exchanges, and our products are sold in more than 80 countries and regions worldwide.

Job Responsibilities

• 1. Develop and maintain B2B channel resources in Johor and southern Malaysia — distributors, modern trade, HoReCa and institutional buyers — to achieve sales targets and expand market share.
• 2. Build and manage the local distributor network: partner selection, target setting, pricing and credit term management.
• 3. Track market trends, competitor dynamics and regulatory updates (halal certification, Food Act labelling requirements), and report to headquarters regularly.
• 4. Execute brand promotion and new product launches across B2B channels.
• 5. Handle customer negotiation, quotation, contract signing and after-sales follow-up; resolve issues in a timely manner.
• 6. Monitor sales data and accounts receivable; report business risks and channel status regularly.

Job Requirements

• 1. Bachelor degree or above; Marketing, International Trade or Food Science major preferred.
• 2. 3+ years B2B sales experience in food/seasoning/FMCG; distributor management experience and local customer resources highly preferred.
• 3. Familiar with the Malaysia F&B market, modern trade structure and halal certification requirements.
• 4. Fluent in Bahasa Malaysia and English; Mandarin is a strong plus.
• 5. Strong negotiation and cross-cultural communication skills.
• 6. Execution-oriented, adaptable to frequent travel (Johor, Melaka, KL, etc.); able to work independently toward sales targets