GTM & Expansion (Sr.) Associate - Kuala Lumpur

KPay Group; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

KPay Group, a fast-scaling fintech platform, is seeking a strategic leader to drive Malaysia market entry with rapid GTM experiments and tight cross-functional collaboration. You will model unit economics, structure commercial terms, and forge local partnerships to accelerate credibility and adoption.

In this founding-team context, you will own end-to-end initiatives, adapt quickly to evolving processes, and work closely with HQ to align with global objectives and regulatory requirements.

Qualifications

• Experience in fintech/high-growth tech startups with GTM/growth ops.
• Ability to build unit economics and model scenarios.
• Comfort with evaluating commercial contracts and pricing.
• Willingness to operate in a founding-team setting with high ownership.

Responsibilities

• Run rapid go-to-market experiments across Malaysian verticals.
• Own market-entry economics; draft and negotiate commercial terms for initial clients.
• Build and cultivate local partnerships and ecosystem alliances.
• Codify learnings into a Malaysia Playbook for scaling the local team.
• Coordinate with HQ to ensure the GTM plan is executable and compliant.

Skills

GTM growth ops

Financial modeling

Commercial contracts

Analytical thinking

Self-motivation

Job description

KPay Group is a fast-scaling, award-winning fintech platform empowering over 90,000 merchants across Australia, Hong Kong, Japan, and Singapore. Backed by a record-breaking USD 55 million Series A in 2024—the payments sector's largest globally that year—KPay delivers a one-stop financial and operational ecosystem. Recognized as PayTech of the Year at the 2025 Asia FinTech Awards, a Forbes Asia 100 to Watch company, and a top-ranked fintech by Tech in Asia and Statista, we are redefining modern merchant services through stability, innovation, and neutral partnership.

Responsibilities

• Ground-Zero Market Launch: Design and run rapid go-to-market experiments across high-priority Malaysian verticals. Validate product-market fit by securing early-adopter merchants and managing pilot implementations.
• Commercial Deal Structuring & Modeling: Own the business logic for market entry. Build unit economic models, design competitive fee structures and draft/negotiate commercial terms for initial clients and distribution partners
• Ecosystem & Strategic Alliances: Build local network density from scratch. Identify, evaluate and forge formal partnerships and ecosystem enablers to accelerate market credibility.
• GTM Playbook Codification: Document all ground learnings, client objections, pricing sensitivities and operational bottlenecks into a standardized "Malaysia Playbook" to serve as the blueprint for scaling the local team.
• Cross-Functional Coordination: Serve as the primary bridge between on-the-ground Malaysian operations and HQ cross-functional teams to ensure the local GTM plan is executable, compliant and aligned with global goals.

Qualifications

• 3+ years of experience in management consulting, corporate development, venture capital, or early-stage GTM/growth ops within fintech/high-growth tech startups.
• Strong Financial & Commercial Literacy: Able to build unit economic models from scratch, evaluate business cases and dissect complex commercial contracts and fee structures.
• High Agency & 0-to-1 Orientation: Thrives in unstructured environments where playbooks do not exist; willing to switch seamlessly between strategic modeling and manual, hands-on execution.
• Analytical First-Principles Thinking: Skilled at conducting deep market research and synthesizing ambiguous data into actionable commercial strategies.
• Adaptable & Self-Motivated: This is a founding-team-style role, not a 9-to-5. Thrives in a fast-moving, high-growth setting where processes are actively evolving, operating with the agency to take end-to-end ownership of key initiatives.