Growth Solutions Lead - Creator Networks & Live Commerce

Etaily; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Etaily is seeking a Growth Solutions Lead to scale content-led commerce across Southeast Asia. You will direct live-streaming workflows, creator networks, and platform-native growth tactics to improve conversion, GMV and customer acquisition on TikTok, Shopee, Lazada, and other channels.

The role demands entrepreneurial, data-driven leadership with strong collaboration across marketing, product, and partnerships to operationalize growth and maximize channel performance.

Qualifications

• 5+ years in digital marketing, e-commerce, or content strategy roles.
• Strong grasp of performance-driven content formats, live-streaming, and affiliate models.
• Proven experience with TikTok Shop, Shopee, Lazada and broader marketplaces is a plus.
• Demonstrated ability to manage cross-functional teams, agency partners, and creator networks.
• Strong analytical capabilities with content analytics, attribution tools, and performance tracking.

Responsibilities

• Build and optimize Growth Solutions operations including content creation, live-streaming workflows, affiliate management, content funnels, and sales tracking.
• Identify and pitch TikTok-ready brands across beauty, fashion, lifestyle, and consumer goods; co-lead onboarding from negotiations to shop setup and go-live.
• Liaise with platform partner teams (e.g., TikTok) to leverage algorithm updates, incentive programs, and features; position Etaily as a top-tier partner.
• Track competitor activity and market trends to generate insights and refine go-to-market strategies.
• Define success metrics, scaling frameworks, and monetization models for content-led growth; align with broader business objectives.
• Own the content engine across short-form video and branded content; optimize funnels with internal teams and influencers to drive reach and GMV.
• Build a high-performing live-streaming model across marketplace productions; develop host pipelines, SOPs, and performance playbooks; monitor retention and GMV.
• Lead affiliate programs across TikTok Shop, Shopee, and Lazada; recruit and negotiate with KOLs/creators.
• Establish and track full-funnel metrics across content and affiliate initiatives; translate analytics into actionable recommendations.

Skills

Digital marketing

E-commerce

Content strategy

Growth marketing

Cross-functional teams

Attribution tools

Analytics

Tools

TikTok Shop

Shopee

Lazada

Job description

Etaily is seeking a Growth Solutions Lead to scale content-led commerce across Southeast Asia. You will direct live-streaming workflows, creator networks, and platform-native growth tactics to improve conversion, GMV and customer acquisition on TikTok, Shopee, Lazada, and other channels.

The role demands entrepreneurial, data-driven leadership with strong collaboration across marketing, product, and partnerships to operationalize growth and maximize channel performance.