E‑Commerce Growth Lead: Social, Livestream & Affiliate

Mondelez Malaysia Sdn Bhd; Selangor; On-site; MYR 90,000 - 150,000; Full time

Job summary

Mondelez Malaysia Sdn Bhd is seeking a senior Digital Commerce Marketing lead to drive end‑to‑end e‑retail activation across Malaysia, Singapore and Thailand. You will own budgets, deliver measurable ROAS and GMV, and coordinate with brand, trade, and finance to execute campaigns on Shopee, Lazada and TikTok Shop.

You will lead live streaming, affiliate programs, short‑form video, and campaign management, continually testing and optimizing to accelerate growth across SEA markets.

Qualifications

• 4–5 years in e‑commerce/digital marketing within FMCG/retail
• Hands‑on experience with e‑retail media, livestream, affiliate, and short videos
• Track record of planning and executing e‑commerce campaigns with measurable GMV/ROI

Responsibilities

• Plan, execute, and optimize e‑retail media across Shopee, Lazada and TikTok Shop
• Own livestream strategy and operations end‑to‑end
• Build and scale affiliate marketing with agency partners
• Lead end‑to‑end e‑commerce campaign management and cross‑team collaboration
• Manage external agency partners across media, content, livestream, and affiliate workstreams
• Own the e‑commerce marketing budget and report variances
• Leverage platform data and analytics to inform decisions in real time
• Coordinate with brand, trade, supply chain and finance for execution and priorities
• Deliver weekly/monthly dashboards with actionable insights and test new formats

Skills

E‑commerce marketing

Digital marketing

Campaign management

Data analytics

Budget management

Stakeholder management

Tools

Shopee

Lazada

TikTok Shop

Job description

Mondelez Malaysia Sdn Bhd is seeking a senior Digital Commerce Marketing lead to drive end‑to‑end e‑retail activation across Malaysia, Singapore and Thailand. You will own budgets, deliver measurable ROAS and GMV, and coordinate with brand, trade, and finance to execute campaigns on Shopee, Lazada and TikTok Shop.

You will lead live streaming, affiliate programs, short‑form video, and campaign management, continually testing and optimizing to accelerate growth across SEA markets.