Growth Solutions Lead

Etaily; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Etaily is seeking a Growth Solutions Lead to scale content-led commerce across Southeast Asia. You will direct live-streaming workflows, creator networks, and platform-native growth tactics to improve conversion, GMV and customer acquisition on TikTok, Shopee, Lazada, and other channels.

The role demands entrepreneurial, data-driven leadership with strong collaboration across marketing, product, and partnerships to operationalize growth and maximize channel performance.

Qualifications

• 5+ years in digital marketing, e-commerce, or content strategy roles.
• Strong grasp of performance-driven content formats, live-streaming, and affiliate models.
• Proven experience with TikTok Shop, Shopee, Lazada and broader marketplaces is a plus.
• Demonstrated ability to manage cross-functional teams, agency partners, and creator networks.
• Strong analytical capabilities with content analytics, attribution tools, and performance tracking.

Responsibilities

• Build and optimize Growth Solutions operations including content creation, live-streaming workflows, affiliate management, content funnels, and sales tracking.
• Identify and pitch TikTok-ready brands across beauty, fashion, lifestyle, and consumer goods; co-lead onboarding from negotiations to shop setup and go-live.
• Liaise with platform partner teams (e.g., TikTok) to leverage algorithm updates, incentive programs, and features; position Etaily as a top-tier partner.
• Track competitor activity and market trends to generate insights and refine go-to-market strategies.
• Define success metrics, scaling frameworks, and monetization models for content-led growth; align with broader business objectives.
• Own the content engine across short-form video and branded content; optimize funnels with internal teams and influencers to drive reach and GMV.
• Build a high-performing live-streaming model across marketplace productions; develop host pipelines, SOPs, and performance playbooks; monitor retention and GMV.
• Lead affiliate programs across TikTok Shop, Shopee, and Lazada; recruit and negotiate with KOLs/creators.
• Establish and track full-funnel metrics across content and affiliate initiatives; translate analytics into actionable recommendations.

Skills

Digital marketing

E-commerce

Content strategy

Growth marketing

Cross-functional teams

Attribution tools

Analytics

Tools

TikTok Shop

Shopee

Lazada

Job description

Principal Duties and Responsibilities

As the Growth Solutions Lead, you will drive the performance and scalability of Etaily's content-led commerce initiatives across live-streaming, short-form videos, affiliate programs, and content creation. You will act as a pivotal cross-functional leader shaping how brands connect with Southeast Asia's digital-first consumers, using innovative and data-driven content strategies to convert attention into transactions. In this role, you will manage creator ecosystems, optimize creative workflows, and lead platform-native growth tactics that accelerate conversion, GMV, and customer acquisition across TikTok, Shopee, Lazada, and other key channels.

Job Responsibilities

• Build and optimize Growth Solutions operations, covering content creation, live-streaming workflows, affiliate management, content funnels, and sales tracking while collaborating with enablement teams for seamless fulfillment.
• Identify and pitch TikTok-ready brands across beauty, fashion, lifestyle, and consumer goods; co-lead end-to-end onboarding from commercial negotiations to shop setup and go-live execution.
• Liaise directly with platform partner teams (e.g., TikTok) to leverage algorithm updates, incentive programs, and marketplace features, positioning Etaily as a top-tier strategic partner.
• Track competitor activity and market trends across top enablers to generate insights, refine go-to-market strategies, and secure first-mover advantage.
• Define success metrics, scaling frameworks, and monetization models for content-led growth, aligning content strategies with broader commercial and tech business objectives.
• Own the content engine across short-form video and branded content, optimizing funnels alongside internal creative teams and external influencers to drive reach, engagement, and GMV.
• Build a high-performing live-streaming model across marketplace and brand productions (TikTok, Shopee Live, LazLive); develop host talent pipelines, SOPs, and performance playbooks while tracking retention and stream GMV.
• Lead affiliate programs across TikTok Shop, Shopee, and Lazada Affiliate networks; recruit, onboard, and negotiate retainers/incentives with KOLs, creators, and hosts.
• Establish and track full-funnel metrics (ROI, cost-per-conversion, funnel drop-offs) across content and affiliate initiatives, translating analytics into actionable recommendations for leadership and brand partners.

Your Profile

You are an entrepreneurial, creative, and results-oriented leader who bridges strategic vision with hands-on execution. You possess an analytical mindset with a strong command of attribution tools, content analytics, and performance marketing. Backed by a strong track record in e-commerce, content strategy, or growth marketing, you excel at managing cross-functional teams, building creator networks, and scaling commercial operations across major Southeast Asian marketplaces.

Key Qualifications

• 5+ years of experience in digital marketing, e-commerce, or content strategy roles.
• Strong grasp of performance-driven content formats, live-streaming best practices, and affiliate marketing models.
• Proven experience with TikTok Shop, Shopee, Lazada, and broader e-commerce marketplaces is a strong plus.
• Prior experience in content agencies, growth solutions agencies, or Multi-Channel Networks (MCNs) is highly advantageous.
• Demonstrated ability to manage cross-functional teams, agency partners, and diverse creator/influencer networks.
• Strong analytical capabilities with working knowledge of content analytics, attribution tools, and performance tracking.