Growth Marketing Lead, Digital & Ecommerce

Happy Alliance (M) Sdn.Bhd; Selangor; Vor Ort; MYR 89.000 - 112.000; Vollzeit

Zusammenfassung

Happy Alliance (M) Sdn. Bhd. is seeking an experienced Marketing Manager to lead digital marketing and e-commerce growth. The role combines online strategy with offline support, focusing on performance marketing, social commerce, and content across platforms.

You will manage budgets, drive campaigns on Meta, Google, and TikTok, and collaborate with sales, operations, and agencies to deliver measurable business results.

Qualifikationen

• Bachelor's degree in Marketing, Business, or a related field is required.
• Minimum 5 years of experience in marketing roles, with 3+ years in e-commerce/digital marketing.
• Proven results in digital campaigns, e-commerce, or social media growth.
• Strong understanding of major platforms, content strategy, and performance analysis.
• Experience in media buying, planning, and campaign budgeting.

Aufgaben

• Develop and own online marketing strategy aligned with growth targets.
• Plan and execute campaigns across social, search, display, email, and paid media.
• Manage paid advertising on Meta, Google, and TikTok with budgeting and targeting.
• Drive growth on e-commerce and social commerce platforms (Shopee, Lazada, TikTok Shop).
• Lead social media strategy and content planning across channels.
• Oversee influencer, KOL, and affiliate partnerships and content creators.
• Optimize website, landing pages, and conversion funnels.
• Build owned channels like email, CRM, and communities to boost retention.
• Run A/B tests and scale successful variants.
• Analyze performance and report ROI/ROAS with actionable insights.
• Manage digital marketing budgets and ensure efficient spend.

Kenntnisse

Digital marketing

Performance marketing

Social media management

Content strategy

Data analysis

Budget management

Campaign optimisation

E-commerce growth

Communication

Vendor management

Ausbildung

Bachelor's degree in Marketing, Business, or a related field

Tools

GA4

CRM tools

AI-powered marketing tools

Marketing automation

Jobbeschreibung

Happy Alliance (M) Sdn. Bhd. is seeking an experienced Marketing Manager to lead digital marketing and e-commerce growth. The role combines online strategy with offline support, focusing on performance marketing, social commerce, and content across platforms.

You will manage budgets, drive campaigns on Meta, Google, and TikTok, and collaborate with sales, operations, and agencies to deliver measurable business results.