Growth Manager — Affiliate & KOL Marketing

aCommerce Co., Ltd.

Kuala Lumpur

On-site

MYR 150,000 - 210,000

Full time

3 days ago

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Job summary

aCommerce Co., Ltd. in Kuala Lumpur seeks a Manager – Affiliate & KOL Management to lead affiliate and creator marketing across markets. You will set strategy, manage key brand partnerships, and drive GMV and ROI through performance-driven programmes.

The role requires scaling playbooks, recruiting and guiding creators, and analyzing performance data to optimize campaigns with a strong focus on results and brand safety. Experience in social commerce and FMCG brands is preferred.

Qualifications

Bachelor's degree in Marketing, Communications, Business or a related field.
Minimum 6 years of experience in affiliate marketing, influencer marketing or KOL management, including at least 2 years running TikTok Shop affiliate or comparable social commerce programmes.
Experience with Beauty, Personal Care or FMCG brands is highly preferred.
Existing network of creators and affiliates in the markets served is an advantage.
Strong understanding of influencer marketing, KOL management and social media trends.
Proven ability to recruit, activate and scale affiliate programmes to commercial targets, and to work independently.
Strong analytical skills: able to read performance data, build reports and turn insights into action.
Excellent communication, negotiation and coordination skills.
Creative mindset with a good sense for engaging short-video content.
Proficiency in Microsoft Office, Google Sheets and Google Slides.

Responsibilities

Act as the subject-matter lead for affiliate and creator marketing in the markets it supports: guide colleagues, share best practice and set the standard for programme quality.
Own relationships with clients and brand stakeholders for affiliate programmes: present strategy and results, manage expectations and handle escalations.
Standardise processes, playbooks and reporting so programmes are repeatable and scale across brands.
Develop and execute affiliate strategies for each market that increase brand visibility and sales, on different channels (e.g. TikTok Shop, Lazada, Shopee).
Set affiliate programme structure for each brand: commission tiers, product seeding rules, sample allocation, performance incentives and bonus mechanics.
Identify and recruit influencers and content creators to join the affiliate program.
Build and maintain a healthy affiliate pipeline: set recruitment targets, track activation rates, and retire or re-engage inactive creators.
Collaborate with affiliates to create and optimise content that aligns with brand messaging.
Run affiliate-driven LIVE selling programmes, including scheduling, host coordination and performance review.
Monitor affiliate quality and compliance, and take action on off-brand content, misleading claims or non-compliant promotion.
Track and analyse affiliate performance: GMV, orders, conversion rate, GPM, commission cost, creator-level and video-level performance.
Own the affiliate commission and incentive budget: forecast spend, approve payouts and keep spend aligned with ROI and ROAS targets.
Identify and manage KOL relationships and develop marketing campaigns with KOLs to drive brand awareness and sales.
Prepare campaign briefs to KOLs and review content for brand guideline alignment before client approval.
Monitor campaign performance and ensure timely execution; translate insights into future optimizations.
Manage and allocate budgets effectively for KOL campaigns and track ROI.