Growth & Lifecycle Marketing Manager

Atome; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Job summary

Atome in Kuala Lumpur is seeking a User Acquisition & Lifecycle Management specialist to lead marketing initiatives aimed at increasing user base and market penetration. This role involves executing growth projects and optimizing the user lifecycle through data-driven insights.

The ideal candidate has 4–6 years of experience in growth marketing, a solid understanding of customer loyalty mechanisms, and strong analytical skills. Join our dynamic team and help us enhance user retention and engagement.

Qualifications

• 4–6 years of experience in growth marketing or lifecycle management.
• Solid understanding of customer loyalty mechanics and reward programs.
• Analytical mindset with experience in campaign segmentation.

Responsibilities

• Lead marketing growth projects to increase user base.
• Optimize the user lifecycle and retention strategies.
• Analyze campaign effectiveness and optimize spend.

Skills

Growth marketing

Performance marketing

Lifecycle management

Project management

Customer data analysis

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Marketing automation platforms

CRM tools (e.g., Braze, MoEngage)

Job description

User Acquisition & Lifecycle Management

Responsibilities

• Project Execution: Lead the end-to-end planning and execution of dedicated marketing growth projects aimed directly at increasing Atome’s user base and market penetration in Malaysia for online and offline channels.
• Growth Experiments: Continuously pitch, build, and test offline growth loops (e.g., location‑specific referral incentives, on‑site first‑purchase triggers, and physical‑to‑digital bridge mechanics) to systematically lower Customer Acquisition Cost (CAC).
• Funnel Optimization: Run data‑driven project sprints focused on optimizing specific stages of the user lifecycle—from initial onboarding and profile completion to increasing transaction frequency.
• Retention Sprints: Develop project‑based retention mechanics and incentive frameworks to build purchasing habits and maximize user lifetime value via loyalty initiatives.
• Reactivation Campaigns: Design and deploy targeted growth initiatives to win back churned users and re‑engage dormant segments.
• Data Optimisation: Leverage BI analyst insights to inform segmentation, targeting, and lifecycle optimisation.

Cross‑Functional Leadership

• Partner with the Brand & Campaigns Lead to ensure all CRM and partnership initiatives align with brand tone and visual standards.
• Work closely with BI to analyze campaign effectiveness, optimise spend, and refine targeting strategies.
• Coordinate with Operations and Account Management to reflect key value propositions in all campaign initiatives.
• Manage, mentor, foster a collaborative and performance‑driven team culture aligned with company values.

Requirements

• 4–6 years of experience in growth marketing, performance marketing, lifecycle management, or loyalty/event‑based marketing within fintech, tech, e‑commerce, or consumer app environments.
• Solid grasp of customer loyalty mechanics, behavioral economics, and reward‑program structures that drive repeat consumer habits.
• Strong understanding of marketing automation platforms and CRM tools (e.g., Braze, MoEngage, Salesforce Marketing Cloud) – added advantage.
• Analytical mindset with experience using customer data to drive campaign segmentation and optimisation.
• Proven ability to collaborate cross‑functionally and manage external partner relationships.
• Experience with offline campaign activations or merchant‑led events is a strong advantage.
• Excellent communication, project management, and stakeholder engagement skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.