Manager, Growth Strategy

TNG Digital

Kuala Lumpur

On-site

MYR 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Medical coverage

Family leave

Monthly lifestyle allowance

Mobile and broadband reimbursement

Job summary

At TNG Digital, we build the tech behind TNG eWallet, one of Malaysia’s most used apps for payments and daily life. We are seeking a highly analytical Growth Strategy Manager to own growth initiatives that drive user acquisition, activation, and long‑term value.

You will partner with product, marketing, analytics and business teams to design data‑driven campaigns, experiments, and roadmaps that resonate with Malaysian youth and evolving digital habits, while upholding brand and regulatory

Qualifications

Bachelor’s degree in Business, Economics, Marketing or related field; MBA is a plus.
4–6 years of experience in growth, strategy, analytics or related roles.
Hands-on experience with user growth, campaigns, or product initiatives is preferred.

Responsibilities

Drive acquisition, engagement and retention through data-driven growth campaigns.
Lead structured problem-solving from diagnosis to recommendations with a user-centric lens.
Shape growth roadmaps to improve DAU, MAU, activation and retention.
Collaborate with product, marketing, analytics and brand teams to align strategies.

Skills

Growth strategy

Data analytics

A/B testing

Stakeholder management

Education

Bachelor’s degree in Business/ Economics

MBA desirable

Tools

SQL

Excel

Job description

At TNG Digital, part of TNG Digital Group, we build the tech behind TNG eWallet, one of Malaysia’s most used apps for payments and everyday life.

Millions of people rely on us daily, not just to pay, but to manage money, access financial services, and get things done faster and simpler.

Behind it all is a team that likes to question how things are done, move quickly, and try new ideas. If you enjoy solving real problems and seeing your work used at scale, you will feel right at home here.

Role Overview

We are seeking a highly analytical and proactive Manager, Growth Strategy with experience or strong interest in user growth initiatives. This role will own growth strategies to drive user acquisition, engagement, retention, and long‑term value through data‑driven insights and experimentation.

You will partner closely with product, marketing, analytics, and business teams to design and execute initiatives that resonate with youth behaviours, digital habits, and cultural trends in a fast‑paced super app environment.

What You'll Do

Drive acquisition, engagement and retention of younger demographics through innovative marketing strategies, targeted campaigns, and referral programmes.
Analyse acquisition funnels to improve conversion efficiency and early‑lifecycle quality.
Lead structured strategic problem‑solving independently: diagnosis → hypothesis → analysis → recommendations, with a user‑centric lens.
Shape and recommend segment‑level growth roadmaps aimed at improving DAU, engagement, retention, and, loyalty programs and value progression among users.
Ensure strategies align with brand values, parental trust considerations, and regulatory guidelines applicable to Malaysian users.

Data-Driven Growth Analysis

Conduct opportunity sizing, funnel analysis, cohort analysis, and segmentation studies focused on early‑lifecycle users.
Define and track key growth metrics, including DAU, MAU, activation rate, and retention.
Translate insights into clear, actionable growth recommendations for cross‑functional stakeholders.
Build simple business cases to evaluate impact, cost, and ROI of growth initiatives.

Growth Execution, Experimentation & Performance Tracking

Drive execution of user growth initiatives and campaigns in collaboration with product, marketing, operations, and creative teams to optimise onboarding and activation flows, enhancing user experience and conversion rates.
Oversee experiments such as running A/B test, gamified features, habit‑forming mechanics, limited‑time initiatives, or content‑driven engagement formats.
Track performance post‑launch, extract learnings, and iterate strategies based on measurable outcomes.
Balance engagement and growth impact with responsible incentive design, avoiding over‑reliance on discounts.

Cross-Functional Leadership

Act as a growth partner to product, marketing, analytics, and brand teams on user growth initiatives.
Align teams on objectives, timelines, resources, and success metrics, ensuring clarity in ownership and execution.
Communicate progress, insights, and learnings to leadership in a clear, structured manner.
Navegate trade‑offs between growth ambition, user experience, and long‑term sustainability.

Team Support & Capability Building

Mentor and guide senior associates or junior team members on structured thinking, analysis, and youth‑focused growth best practices.
Review workstreams, analyses, and recommendations to ensure quality and consistency.
Contribute to building internal playbooks and frameworks for youth growth and engagement strategies.

Role Requirements

Bachelor’s degree in Business, Economics, Marketing, Data Analytics, or related field; MBA is a plus.
4–6 years of experience in growth, strategy, consulting, analytics, or related roles.
Hands‑on experience working on user growth, products, or campaigns (e.g. engagement, education, gaming, lifestyle, fintech) is strongly preferred.
Experience in tech, fintech, e‑commerce, or digital product environments is highly advantageous.
Strong structured problem‑solving and analytical storytelling skills.
Proven ability to turn data insights into actionable growth strategies.
Comfortable working with dashboards, experimentation data, and basic financial models.
Strong communication and stakeholder management skills.
High ownership mindset, curiosity about Malaysian trends, and adaptability in fast‑changing environments.

What You Get

Work your way