Growth & Lifecycle Marketing Manager: Scale User Growth

Atome; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Job summary

Atome in Kuala Lumpur is seeking a User Acquisition & Lifecycle Management specialist to lead marketing initiatives aimed at increasing user base and market penetration. This role involves executing growth projects and optimizing the user lifecycle through data-driven insights.

The ideal candidate has 4–6 years of experience in growth marketing, a solid understanding of customer loyalty mechanisms, and strong analytical skills. Join our dynamic team and help us enhance user retention and engagement.

Qualifications

• 4–6 years of experience in growth marketing or lifecycle management.
• Solid understanding of customer loyalty mechanics and reward programs.
• Analytical mindset with experience in campaign segmentation.

Responsibilities

• Lead marketing growth projects to increase user base.
• Optimize the user lifecycle and retention strategies.
• Analyze campaign effectiveness and optimize spend.

Skills

Growth marketing

Performance marketing

Lifecycle management

Project management

Customer data analysis

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Marketing automation platforms

CRM tools (e.g., Braze, MoEngage)

Job description

Atome in Kuala Lumpur is seeking a User Acquisition & Lifecycle Management specialist to lead marketing initiatives aimed at increasing user base and market penetration. This role involves executing growth projects and optimizing the user lifecycle through data-driven insights.

The ideal candidate has 4–6 years of experience in growth marketing, a solid understanding of customer loyalty mechanisms, and strong analytical skills. Join our dynamic team and help us enhance user retention and engagement.