Assistant Manager, Growth Marketing

TNG Digital

Kuala Lumpur

On-site

MYR 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Medical coverage

Extra leave for family and caregiving

Monthly lifestyle allowance via TNG eW

Mobile and broadband reimbursement

Discounts and wellness perks

Job summary

TNG Digital is seeking a Manager, Growth Marketing in Kuala Lumpur to bridge execution and strategy in Growth Marketing. You will own growth metrics, shape channel strategy, optimise funnel performance, and run disciplined experiments.

Lead Associates and collaborate with Product, Data, Engineering, and Commercial teams to drive outcomes in a fast-paced fintech environment. You will influence budget, oversee copy quality for campaigns and push notifications, and develop GTM plans for product

Qualifications

5–7 years in growth/marketing roles, fintech or digital platforms preferred.

Responsibilities

Own growth campaign strategy and channel mix for assigned workstreams.

Skills

Growth marketing

Performance marketing

Product marketing

Integrated marketing

Cross-functional collaboration

Campaign strategy

Data-driven decision making

SQL

Advanced Excel/Sheets

A/B testing

Tools

Clever Tap

AlipaySuper App Platform (ASAP)

CRM tools

Job description

At TNG Digital, part of TNG Digital Group, we build the tech behind TNG eWallet, one of Malaysia’s most used apps for payments and everyday life.

Millions of people rely on us daily, not just to pay, but to manage money, access financial services, and get things done faster and simpler.

Behind it all is a team that likes to question how things are done, move quickly, and try new ideas. If you enjoy solving real problems and seeing your work used at scale, you will feel right at home here.

Role Overview:

As a Manager, Growth Marketing, You will close the gap between execution and strategy in our Growth Marketing team. We run campaigns well; you will design the thinking behind them. As the embedded growth lead for your business area, you will own growth metrics, shape channel strategy, optimise funnel performance, and run disciplined experiments. You will challenge assumptions, including the Senior Manager's, and bring independent points of view to strategy discussions.

What You'll Do:

Own growth campaign strategy and channel mix for assigned workstreams.
Define the problem, audience, objective, message, channel approach, and success metrics.
Direct Associates on execution while keeping strategic ownership.
Build and manage the growth experiment backlog using market research to generate hypotheses.
Design tests, set success metrics and kill rules, kill failures quickly, scale winners, and documentlearnings.

Performance & Funnel Optimisation

Analyse campaign and funnel performance to find what works, what does not, and why.
Recommend insights-driven changes that improve conversion, contribution, and efficiency.

Growth Metrics Ownership

Own growth metrics for your assigned business area.
Spot opportunities, recommend actions, balance BU needs with marketing best practices, and drive outcomes.
Own copy quality for campaigns, comms assets, and push notifications.
Analyse what copy works, advise on message-angle and segment fit, and make sure every piece hasa clear user attraction hook.

GTM & Product Marketing Support

Develop positioning, messaging, and go-to-market plans for product launches in scope.
Coordinate cross-functional delivery and keep the team moving.

Team Development

Manage and coach Associates through standards, feedback, 1:1s, and career growth support.
Build successful teams by identifying strengths and gaps, and actively grow team capability.
Gradually hand over ownership of campaigns and workstreams to build team capability.

Cross-Functional Influence

Work with Product, Data, Engineering, Design, and Commercial teams to align priorities and removeblockers.
Influence budget and resource allocation with data-backed business cases.

Role Requirements:

Experience & Qualifications

5–7 years in growth marketing, performance marketing, product marketing, or integrated marketing—ideally in fintech, e-wallet, financial services, or high-growth digital platforms.
Track record of owning end-to-end campaign strategy, from insight to measurement.
People management experience, or a proven ability to lead and develop junior marketers.
Experience working cross-functionally with Product, Data, Engineering, Design, and Commercial teams.
Excellent written and verbal communication; able to structure arguments and present to senior stakeholders.

Technical Skills

SQL or equivalent ability to query and analyse data independently.
Advanced Excel / Google Sheets for modelling, forecasting, and performance analysis.
Hands-on experience with analytics and engagement platforms such as Clever Tap and ASAP (AlipaySuper App Platform).
Familiarity with CRM, segmentation, and campaign orchestration tools.
Familiarity with A/B testing and experiment design.
Hands-on use of AI tools and automation to improve marketing efficiency, analysis, or creative output.
Strategic thinking: connects tactics to business outcomes and prioritises high-leverage work.
Analytical rigor: comfortable with data, curious about root causes, and willing to change direction based on evidence.
Creative problem-solving: generates original ideas and structured ways to test them.
Ownership mindset: takes responsibility for outcomes, not just tasks.
Bias for action: moves quickly from insight to decision to execution.
Coachability and coaching: open to feedback and able to give clear, constructive guidance.
Cross-functional influence: builds trust and aligns stakeholders without relying on authority.
Communication clarity: makes complex ideas simple and decisions easy.
Comfort with change: thrives when priorities, mandates, and tactics change frequently.
Constructive challenger: questions assumptions respectfully and pushes for better decisions through debate.