Senior Manager, Digital Engagement and Activation

Manulife Insurance Berhad; Kuala Lumpur; Hybrid; MYR 180.000 - 240.000; Vollzeit

Benefits dieser Stelle

Flexible environment

Global team

Equal opportunity employer

Zusammenfassung

Manulife Insurance Berhad is seeking a Senior Manager for Digital Engagement and Activation to drive the activation of digital engagement initiatives and MarTech use cases across prospect, customer and advisor journeys.

The role involves translating roadmaps into practical journeys, supporting growth initiatives and defining marketing automation requirements, all while establishing test-and-learn frameworks to boost engagement and conversions. Hybrid work arrangement is offered.

Qualifikationen

• Bachelor’s Degree in Marketing, Business, Digital Marketing or related discipline
• 8-10 years in Digital Marketing, Growth Marketing or Performance Marketing
• Proven experience in digital acquisition, conversion optimisation, growth marketing, website performance or digital adoption programmes preferred.
• Experience interpreting marketing performance data and optimization
• Experience working across multiple stakeholders

Aufgaben

• Lead the activation of digital engagement and MarTech activation use cases across prospect, customer and advisor-facing marketing journeys
• Translate approved roadmap priorities into practical marketing journeys, audience use cases, communication flows, content requirements and optimisation plans
• Support strategic growth initiatives including HNW, Manulife Online adoption, Digital Storefront, marketing automation and AI-enabled personalisation marketing
• Define marketing requirements for automation, personalisation, tagging, measurement, content journeys and customer engagement capabilities
• Establish structured test-and-learn frameworks to improve digital engagement, traffic quality, prospect activation, journey completion and marketing effectiveness
• Develop performance insights and recommendations across campaign journeys, digital channels, content experiences and engagement programmes
• Partner with Brand, Social Media, Product, Distribution, Customer Proposition & Experience, AI & Analytics, Compliance, IT and external agencies to deliver approved digital engagement priorities
• Build reusable playbooks, governance processes and reporting cadences to reduce fragmented execution and improve scalability

Kenntnisse

Digital engagement

MarTech activation

Growth marketing

Digital marketing

Analytics

Stakeholder management

Ausbildung

Bachelor's degree

Jobbeschreibung

Senior Manager, Digital Engagement and Activation

• Lead the activation of digital engagement and MarTech activation use cases across prospect, customer and advisor-facing marketing journeys.
• Translate approved roadmap priorities into practical marketing journeys, audience use cases, communication flows, content requirements and optimisation plans.
• Support strategic growth initiatives including HNW, Manulife Online adoption, Digital Storefront, marketing automation and AI-enabled personalisation marketing.
• Define marketing requirements for automation, personalisation, tagging, measurement, content journeys and customer engagement capabilities.
• Establish structured test-and-learn frameworks to improve digital engagement, traffic quality, prospect activation, journey completion and marketing effectiveness.
• Develop performance insights and recommendations across campaign journeys, digital channels, content experiences and engagement programmes.
• Partner with Brand, Social Media, Product, Distribution, Customer Proposition & Experience, AI & Analytics, Compliance, IT and external agencies to deliver approved digital engagement priorities.
• Build reusable playbooks, governance processes and reporting cadences to reduce fragmented execution and improve scalability.

Required Qualifications:

• Bachelor’s Degree in Marketing, Business, Digital Marketing or related discipline
• 8-10 years in Digital Marketing, Growth Marketing or Performance Marketing
• Proven experience in digital acquisition, conversion optimisation, growth marketing, website performance or digital adoption programmes preferred.
• Experience interpreting marketing performance data and optimization
• Experience working across multiple stakeholders
  

Preferred Qualifications:

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.
• Financial Services experience preferred.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact ••••@manulife.com .

Working Arrangement

Hybrid

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Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2017, we had about 35,000 employees, 73,000 agents, and thousands of distribution partners, serving more than 26 million customers. As of March 31, 2018, we had over $1.1 trillion (US$850 billion) in assets under management and administration, and in the previous 12 months we made $26.9 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.

Manulife Insurance Berhad is a wholly-owned subsidiary of Manulife Holdings Berhad, a member of Canada-based Manulife Financial Corporation. Manulife Insurance core business is the provision of individual life insurance products to meet the financial and protection needs of Malaysians.

Currently, Manulife Insurance fulfills the needs of more than 300,000 policyholders, served by a dedicated agency force of approximately 2,000 agents, supported by a network of 7 Regional Support Centres and 3 branches, with around 70 agency offices strategically located throughout Peninsular Malaysia and East Malaysia.

About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2017, we had about 35,000 employees, 73,000 agents, and thousands of distribution partners, serving more than 26 million customers. As of March 31, 2018, we had over $1.1 trillion (US$850 billion) in assets under management and administration, and in the previous 12 months we made $26.9 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.

Manulife Insurance Berhad is a wholly-owned subsidiary of Manulife Holdings Berhad, a member of Canada-based Manulife Financial Corporation. Manulife Insurance core business is the provision of individual life insurance products to meet the financial and protection needs of Malaysians.

Currently, Manulife Insurance fulfills the needs of more than 300,000 policyholders, served by a dedicated agency force of approximately 2,000 agents, supported by a network of 7 Regional Support Centres and 3 branches, with around 70 agency offices strategically located throughout Peninsular Malaysia and East Malaysia.