Growth & Brand Lead, Kitchenware Category

TikTok Inc.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

TikTok Shop Malaysia is seeking a Category Growth and Brand Management Lead for the Kitchenware category in Malaysia. You will own a portfolio of brands, drive category growth strategies, and collaborate across teams to turn commercial insights into GMV growth.

The role requires keen business sense, an ability to secure merchant investments, and leadership potential within a fast-paced e-commerce environment.

Qualifications

• Bachelor's degree or above, with 5+ years in e-commerce, retail, or related environment.
• Strong commercial acumen and analytical ability with data-driven growth planning.
• Strong stakeholder management and communication skills for external merchants and internal teams.
• Experience in category management, key account management, or business development.

Responsibilities

• Drive category growth strategies across GMV, assortment, traffic, conversion, and monetisation.
• Acquire and incubate leading brands and strategic merchants with strong commercial relationships.
• Develop Joint Business Plans to align merchants with TikTok Shop growth opportunities.
• Identify growth opportunities across assortment, pricing, content, livestream, affiliate, and campaigns.
• Build scalable seller ecosystem with incubation and engagement programs for mid to long-tail sellers.
• Improve seller and customer experience metrics across fulfilment, returns, and service quality.
• Collaborate with Campaign, Creator, Ads, Operations, Product and other teams to deliver integrated initiatives.

Job description

TikTok Shop Malaysia is seeking a Category Growth and Brand Management Lead for the Kitchenware category in Malaysia. You will own a portfolio of brands, drive category growth strategies, and collaborate across teams to turn commercial insights into GMV growth.

The role requires keen business sense, an ability to secure merchant investments, and leadership potential within a fast-paced e-commerce environment.