Strategic Brand Growth Manager, Lifestyle

TikTok; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

TikTok Malaysia is seeking a Strategic Account Manager for Brands Management, LifeStyle (TikTok Shop, Malaysia). You will partner with brands and merchants to deliver engaging shopping experiences that position TikTok Shop as a trusted daily destination for lifestyle products.

Responsibilities include acquiring and incubating brands, negotiating commercial plans, and driving GMV growth through assortment, pricing, content, livestreams and affiliate programs.

Qualifications

• Minimum Bachelor's Degree or above with working experience in eCommerce.
• A good team player, fast learner and open to changes
• Strong critical thinking and problem-solving skills with the ability to translate data and insights into actionable business strategies.
• Excellent stakeholder management and communication skills, with experience working across cross-functional teams and external parties.
• Self-driven, commercially minded, and able to thrive in a fast-paced, performance-driven environment.

Responsibilities

• Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Lifestyle or General Merchandise.
• Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality.
• Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs.
• Manage seller performance and service quality, including cancellation rate, return rate, shipping lead time and customer experience to improve conversion.
• Manage mid and long-tail sellers through scalable incubation programs, seller communications and performance management tools.
• Develop and execute category or sub-category growth plans with clear actions across traffic, assortment, content and monetisation levers.
• Support internal business reviews, merchant pitches and commercial presentations using Excel and PowerPoint.
• Collaborate cross-functionally with campaign, creator, ads and operations teams to drive category growth targets.

Skills

Stakeholder management

Communication

Excel

PowerPoint

Data analysis

Cross-functional collaboration

Education

Bachelor's Degree or above

Tools

Microsoft Excel

PowerPoint

Job description

TikTok Malaysia is seeking a Strategic Account Manager for Brands Management, LifeStyle (TikTok Shop, Malaysia). You will partner with brands and merchants to deliver engaging shopping experiences that position TikTok Shop as a trusted daily destination for lifestyle products.

Responsibilities include acquiring and incubating brands, negotiating commercial plans, and driving GMV growth through assortment, pricing, content, livestreams and affiliate programs.