Growth Marketing Executive for E-commerce & Live Commerce

THE FUTURE BRANDS SDN. BHD.; Seremban; On-site; MYR 36,000 - 60,000; Full time

Job summary

The Future Brands Sdn Bhd in Malaysia is hiring a Marketing Executive to plan and execute monthly marketing plans and brand initiatives. You will develop strategies to boost brand awareness, engagement, traffic and sales, and align activities with brand positioning and business goals.

You will manage ecommerce campaigns, TikTok Shop growth, live commerce, and affiliate/KOL collaborations. The role emphasizes data-driven optimization and cross-team coordination to meet monthly targets.

Qualifications

• Experience planning and executing marketing campaigns across channels.
• Ability to analyze market trends and consumer behavior to identify growth opportunities.

Responsibilities

• Plan and execute monthly marketing plans and brand initiatives.
• Develop strategy to increase brand awareness, engagement, traffic and sales.
• Identify marketing trends, customer behavior and competitor activities to identify new growth opportunities.
• Ensure all marketing activities are aligned with the brand’s positioning and business objectives.
• Plan and coordinate ecommerce campaigns, including platform mega campaigns, payday campaigns, product launches and seasonal promotions.
• Develop campaign concepts, promotional mechanics, bundles and marketing angles.
• Coordinate campaign timelines and deliverables with relevant internal teams.
• Monitor campaign performance and provide recommendations for improvement.
• Support the growth of TikTok Shop and other ecommerce channels.
• Monitor KPIs such as GMV, traffic, conversion rate, AOV and campaign performance.
• Identify opportunities to improve product positioning, promotions and store performance.
• Work with teams to achieve monthly sales and marketing targets.
• Develop monthly and weekly content plans based on campaign objectives and trends.
• Generate creative content ideas and storytelling concepts.
• Brief and coordinate with content creators, designers and other teams.
• Review content performance and adjust direction based on results.
• Keep up with social media trends to identify potential viral content opportunities.
• Work with Live Hosts to improve live streaming performance and sales.
• Plan live promotions, product focus and campaign mechanics.
• Monitor live performance metrics and provide direction for improvements.
• Support affiliate and KOL strategies, identify creators and collaboration opportunities.
• Coordinate product seeding, campaigns and content requirements.
• Monitor affiliate/KOL performance and identify high performing creators.
• Develop initiatives to increase affiliate generated content and sales.
• Track marketing, content, campaign and sales performance; prepare weekly/monthly reports.
• Provide actionable recommendations based on data and market observations.

Skills

Marketing strategy

E-commerce growth

Campaign planning

Content planning

Data-driven decisions

Job description

The Future Brands Sdn Bhd in Malaysia is hiring a Marketing Executive to plan and execute monthly marketing plans and brand initiatives. You will develop strategies to boost brand awareness, engagement, traffic and sales, and align activities with brand positioning and business goals.

You will manage ecommerce campaigns, TikTok Shop growth, live commerce, and affiliate/KOL collaborations. The role emphasizes data-driven optimization and cross-team coordination to meet monthly targets.