Global CRM Specialist

Ant International; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

WorldFirst is seeking an experienced Global CRM Manager to lead marketing automation, driving customer engagement, acquisition, and retention on a global scale.

You will design data-driven journeys, optimise campaigns across email, WhatsApp, SMS and push notifications, and collaborate with stakeholders to ensure CRM assets align with business goals. You will also work with leading platforms like Salesforce Marketing Cloud or HubSpot and develop segmentation strategies.

Qualifications

• Minimum 3 years of experience in CRM/marketing automation roles.
• Fluency in English and Mandarin Chinese is required.
• Familiarity with Salesforce Marketing Cloud or HubSpot is a plus.
• Experience designing data-driven, personalized marketing journeys with testing.
• Experience creating responsive email templates using HTML and CSS.

Responsibilities

• Manage and execute CRM campaigns (email, Whatsapp, SMS, and push) aligned with the marketing calendar and goals.
• Create content and strategies to optimise marketing automation, boosting engagement and conversions.
• Manage audience segmentation to deliver personalized, market-specific content globally.
• Optimise CRM performance via A/B testing, data analysis, and continuous improvements to open/click-through rates.
• Identify and implement solutions to enhance marketing automation capabilities and integration with other systems.
• Collaborate with stakeholders to ensure timely delivery and alignment of CRM assets with goals.

Skills

CRM marketing automation

English Chinese bilingual

Salesforce Marketing Cloud or HubSpot

Data-driven campaigns

HTML/CSS for email templates

Job description

We are seeking an experienced Global CRM Manager to join our dynamic marketing team at WorldFirst. This role plays a key part in advancing customer engagement, acquisition, and retention through the strategic use of marketing automation and data-driven communication globally. It offers an excellent opportunity for a professional who excels at solving complex challenges, driving business growth, and making a measurable impact on marketing performance.

Duties & Responsibilities:

• Manage and execute CRM campaigns (covering email, Whatsapp, SMS, and push notification) in line with the overall marketing calendar and business goals.
• Create content, develop and execute strategies to optimise marketing automation, aiming to improve customer engagement and increase conversion rates.
• Manage audience segmentation and ensure the delivery of personalized, market-specific content globally.,
• Optimise CRM performance through A/B testing, data analysis, and continuous process improvements to enhance open rates, click-through rates, and overall campaign performance.
• Identify and create solutions to enhance marketing automation capabilities and integrate them with other systems.
• Collaborate with key stakeholders to ensure timely delivery and alignment of CRM assets and campaigns with overall goals.

Job requirement

• Minimum 3 years of experience in CRM/marketing automation roles
• Fluency in English and Chinese (Mandarin) is required.
• Familiarity with Salesforce Marketing Cloud or HubSpot is a plus.
• Proven experience designing and managing data-driven, personalized marketing automation journeys, including ongoing testing and optimisation.
• Experience in creating responsive email templates using HTML and CSS.