Director of GTM

Tec-Do; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Tec-Do in Kuala Lumpur seeks a seasoned B2B marketing leader to craft the annual strategy, align it with cross-border growth, and drive PR and sales support for enterprise clients. You will oversee the creation of industry content, flagship case studies, and solution videos, and plan large-scale industry events to generate qualified leads and success stories.

The role also builds sales enablement tools, defines marketing-sales processes, and trains frontline teams, requiring fluent English and

Qualifications

• 5+ years of B2B marketing experience, including at least 2 years focused on internet going global or enterprise services.

Responsibilities

• B2B Marketing Strategy Development: develop the annual marketing strategy and PR roadmap with quantifiable goals for brand influence and sales support.
• Industry Solution Content Library Development: lead educational content creation for enterprise/B2B clients, including white papers, industry reports, and solution videos; create flagship annual customer case studies to support sales.
• Online and Offline Event Planning: plan and execute B2B events such as industry summits, channel co-marketing programs, and customer roundtables, generating trackable sales leads and success stories.
• Sales Enablement System Development: develop sales toolkits, including brochures, competitive comparisons, and sales scripts; establish marketing-sales collaboration processes and train frontline teams.

Skills

B2B marketing experience

Content marketing

Event planning

Sales collaboration

Business acumen

Fluent English

Job description

• B2B Marketing Strategy Development: Based on Tec-Do’s solutions and the pain points of cross-border brand clients, develop the annual marketing strategy and PR roadmap, and define quantifiable goals for brand influence and sales support.
• Industry Solution Content Library Development: Lead the development of educational content for large enterprise/B2B clients, including white papers, industry reports, and solution videos; create flagship annual customer case studies to support the sales team’s front-end outreach and proposal conversion.
• Online and Offline Event Planning: Plan and execute B2B events such as industry summits, channel co-marketing programs, and customer roundtables, ensuring each event generates trackable sales leads and customer success stories.
• Sales Enablement System Development: Develop sales toolkits, including product brochures, competitive comparisons, and sales scripts/talk tracks; establish marketing-sales collaboration processes, including MQL/SQL definitions and lead nurturing mechanisms; and regularly train frontline teams.

Requirements

• Experience: 5+ years of B2B marketing experience, including at least 2 years focused on internet going global, brand going global, or enterprise services.
• Content Marketing: Able to independently produce in-depth industry solution content; familiar with B2B content formats such as white papers, case studies, and video scripts.
• Event Planning: Full-cycle experience in planning large-scale industry summits or webinars; able to design agendas that attract decision-makers.
• Sales Collaboration: Excellent cross-functional collaboration skills; able to design and implement marketing-sales collaboration processes and tools.
• Business Acumen: Familiar with the cross-border e-commerce ecosystem, overseas social media marketing tactics, and livestream e-commerce trends; able to quickly understand the intersection between Tec-Do’s product matrix and customer pain points.
• Language: Fluent English, able to use English as a working language for proposal writing and presentations; overseas work/study background preferred.
• Soft Skills: Strong logical thinking, project drive, and resilience under pressure; able to proactively define problems and drive results in ambiguous environments.