General Sales & Marketing Manager

JT MACHINERY SDN. BHD; West Coast Division; On-site; MYR 180,000 - 260,000; Full time

Job summary

JT Machinery Sdn. Bhd is seeking a seasoned Head of Sales & Marketing to lead the department from our Sabah base. You will set strategy, lead a team of sales and marketing professionals, and drive revenue growth with key customers and partners.

The role requires strong leadership, negotiation, and market insight, plus excellent communication in English, Bahasa Malaysia, and Mandarin when needed.

Qualifications

• Bachelor's degree in business/marketing or related field.
• 8–10 years in sales and marketing with 3–5 years in a leadership role.
• Proven track record of leading high-performing sales teams.
• Strong leadership, communication, negotiation and people management skills.
• Experience in B2B sales; heavy machinery/industrial equipment is a plus.
• Proficient with Excel, Word, PowerPoint and CRM systems.
• Fluent in English, Bahasa Malaysia; Mandarin preferred.

Responsibilities

• Lead and manage the Sales and Marketing Department to achieve company objectives.
• Develop and implement sales and marketing strategies to increase revenue and market share.
• Set sales targets, monitor team performance, and ensure targets are achieved.
• Supervise, coach, and evaluate the performance of Sales Managers, Sales Executives, and Marketing staff.
• Build and maintain strong relationships with key customers, dealers, and business partners.
• Identify new business opportunities, market trends, and customer needs.
• Prepare sales forecasts, budgets, and monthly management reports.
• Work closely with the Service, Parts, and Operations teams to improve customer satisfaction.
• Oversee marketing activities, including promotions, exhibitions, digital marketing, and branding.
• Develop pricing strategies, sales policies, and promotional campaigns.
• Handle major customer negotiations and resolve escalated customer issues.
• Ensure compliance with company policies and continuously improve sales and marketing processes.
• Perform any other duties assigned by the Management.

Skills

Leadership

Communication

Negotiation

People management

Strategic thinking

Business planning

Problem solving

CRM systems

Education

Bachelor's degree in Business Administration/Marketing/Sales/Management or related field

Tools

CRM systems

Microsoft Office (Excel/Word/PowerPoint)

Job description

Key responsibilities

Lead and manage the Sales and Marketing Department to achieve company objectives.

Develop and implement sales and marketing strategies to increase revenue and market share.

Set sales targets, monitor team performance, and ensure targets are achieved.

Supervise, coach, and evaluate the performance of Sales Managers, Sales Executives, and Marketing staff.

Build and maintain strong relationships with key customers, dealers, and business partners.

Identify new business opportunities, market trends, and customer needs.

Prepare sales forecasts, budgets, and monthly management reports.

Work closely with the Service, Parts, and Operations teams to improve customer satisfaction.

Oversee marketing activities, including promotions, exhibitions, digital marketing, and branding.

Develop pricing strategies, sales policies, and promotional campaigns.

Handle major customer negotiations and resolve escalated customer issues.

Ensure compliance with company policies and continuously improve sales and marketing processes.

Perform any other duties assigned by the Management.

About you

Bachelor's Degree in Business Administration, Marketing, Sales, Management, or a related field. (Master's Degree is an advantage.)

Minimum 8–10 years of experience in sales and marketing, with at least 3–5 years in a managerial or leadership role.

Proven experience in leading and developing high-performing sales teams.

Strong leadership, communication, negotiation, and people management skills.

Strategic thinker with strong business planning and problem-solving abilities.

Experience in B2B sales is preferred; experience in the heavy machinery, construction equipment, industrial equipment, or related industry is an added advantage.

Good understanding of sales forecasting, budgeting, market analysis, and business development.

Proficient in Microsoft Office (Excel, Word, PowerPoint) and CRM systems.

Excellent command of English, Bahasa Malaysia, and Mandarin (preferred to communicate with customers and suppliers).

Working Location:

No 2, Lot 22, Bigwheel Industrial Park, Mile 7 1/2 88450, Inanam, Kota Kinabalu, Sabah.