General Manager, Corporate Communication and Branding

Chin Hin Group Property Berhad; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Benefits offered by this job

Medical, Dental & Insurance Coverage

Employee Training & Development

Employee Engagement & Wellness

Modern Office Environment

Shuttle Van Service

Job summary

Chin Hin Group Property Berhad in Malaysia seeks a General Manager, Corporate Communication and Branding to lead the group’s communication, branding, and creative strategies. You will strengthen reputation, market presence, and stakeholder engagement across property and construction businesses, driving initiatives and ensuring consistent brand positioning.

You will champion digital innovation and AI adoption, manage media relations, and oversee content across channels while collaborating with

Qualifications

• Bachelor's degree in Communication, Marketing, or a related field.
• Proven experience in corporate communication or branding with at least 5 years in a senior managerial capacity.
• Strong written and verbal communication skills.
• Experience with CRM tools and media relations is preferred.

Responsibilities

• Develop and lead integrated communication and branding strategies across online and offline platforms.
• Partner with CRM and Sales teams to design customer engagement strategies.
• Oversee VP communications, including purchaser notifications and handover updates.
• Lead content development across social media, press, websites, and newsletters.
• Drive brand positioning and pursue industry awards to enhance reputation.
• Conduct market research, competitor analysis, and customer feedback reviews.
• Develop crisis communication frameworks and act as lead during reputational challenges.
• Champion AI adoption to elevate creative production and personalization.
• Perform other duties as assigned.

Skills

Corporate communications

Brand management

Stakeholder engagement

Crisis communication

Project management

Team leadership

Education

Bachelor's degree in Communication or Marketing

Tools

CRM systems

AI tools

Job description

General Manager, Corporate Communication and Branding

This role will lead Chin Hin Group’s communication, branding, and creative strategies to strengthen the Group’s reputation, market presence, and stakeholder engagement across its property and construction businesses. Working closely with senior leadership and business units, you will drive impactful communication initiatives, ensure consistent brand positioning, manage key stakeholder relationships, and enhance customer engagement throughout critical business and project milestones. You will also champion digital innovation and AI adoption to elevate communication effectiveness, operational efficiency, and brand value.

Job Responsibilities

Develop and lead integrated communication and branding strategies to support corporate goals, project launches, and overall market positioning across all online and offline platforms, ensuring consistent brand messaging and visual identity across all touchpoints, including digital, print, signage, events, and internal communications

Partner closely with CRM and Sales teams to design and implement customer engagement strategies across the full buyer journey, from acquisition to post-sale, leveraging CRM insights to enhance communication effectiveness, customer experience, and brand loyalty

Lead and manage all communications related to Vacant Possession (VP), including purchaser notifications, handover processes, defect rectification updates, and key milestone communications to ensure a seamless purchaser experience

Oversee the development of high-quality, compelling content across all channels, including social media, press releases, corporate websites, newsletters, and other media platforms, while managing relationships with media, influencers, and agencies to enhance brand visibility

Drive brand positioning through industry recognition, including identifying, recommending, and managing submissions for relevant awards to strengthen corporate reputation and market credibility

Conduct market research, competitor analysis, and customer feedback reviews, including CRM data insights, to continuously refine communication strategies and improve effectiveness

Develop and implement crisis communication frameworks and act as the communication lead during reputational or operational challenges

Drive adoption of AI tools and digital solutions to enhance creative production, personalization (including CRM-driven campaigns), and operational efficiency

Perform any other duties and responsibilities as assigned by the Company from time to time

Job Requirement

Bachelor's degree in Communication, Marketing, or a related field

Proven experience in corporate communication or branding roles, with at least 5 years in a senior managerial capacity.

Strong written and verbal communication skills.

Proficiency in utilizing communication tools and platforms.

Exceptional project management and organizational abilities.

Possess the ability to work collaboratively in a fast-paced, dynamic environment.

Knowledge of legal and other requirements, and good environmental practices.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• Which of the following types of qualifications do you have?
• What's your expected monthly basic salary?

Chin Hin Group is an Integrated Builders Conglomerate which encompasses primary business sectors namely trading, manufacturing, property, hospitality and transportation. The company was established in 1974 as a humble building materials trader with passionate goal to grow in all areas of its business. It started its operation without much capital and credentials but a pursuit of becoming a strong company through Integrity, Performance, Teamwork. Having its foundation built sturdily, today, Chin Hin Group is a multi-local corporation with diversified portfolio of 20 stable and progressive companies.

Chin Hin Group is an Integrated Builders Conglomerate which encompasses primary business sectors namely trading, manufacturing, property, hospitality and transportation. The company was established in 1974 as a humble building materials trader with passionate goal to grow in all areas of its business. It started its operation without much capital and credentials but a pursuit of becoming a strong company through Integrity, Performance, Teamwork. Having its foundation built sturdily, today, Chin Hin Group is a multi-local corporation with diversified portfolio of 20 stable and progressive companies.

Perks and benefits

• Medical, Dental & Insurance Coverage
• Employee Training & Development Programs
• Employee Engagement & Wellness Activities
• Modern Office Environment
• Shuttle Van Service