Frontline Smartphone Insights Specialist

vivo; Selangor; On-site; MYR 50,000 - 80,000; Full time

Job summary

vivo seeks a Consumer Insights Specialist (Quantitative) to join our Product team in Malaysia. The role focuses on frontline consumer research with smartphone users to understand motivations, pain points, and drivers behind purchase decisions.

You will design qualitative and quantitative research, synthesize findings into segments and personas, and prepare any insider reports for product configuration and GTM planning. Fluency in English and Bahasa Malaysia and willingness to travel are required.

Qualifications

• 1–2 years of experience in consumer research, user research, or market research.
• Experience conducting offline / face-to-face interviews is a must.
• Proficient in English and Bahasa Malaysia with consumers.
• Willing to travel frequently for store and market visits.

Responsibilities

• Conduct front-line consumer research with real smartphone users to uncover motivations and price expectations.
• Design interview guides and qualitative research frameworks; execute interviews and focus groups.
• Organize findings into consumer segments and personas; craft insight reports for product teams.
• Collaborate with Sales and Marketing to align insights with GTM strategies and product decisions.

Skills

Consumer research

Interviewing

Qualitative methods

Data synthesis

Presentations

Education

Bachelor’s degree or above (Marketing/ Psychology/ Sociology/ Business/ Communications)

Job description

vivo seeks a Consumer Insights Specialist (Quantitative) to join our Product team in Malaysia. The role focuses on frontline consumer research with smartphone users to understand motivations, pain points, and drivers behind purchase decisions.

You will design qualitative and quantitative research, synthesize findings into segments and personas, and prepare any insider reports for product configuration and GTM planning. Fluency in English and Bahasa Malaysia and willingness to travel are required.