Qualitative Consumer Insight Specialist (Frontline Research)

Vtalent Business Sdn Bhd; Puchong; On-site; MYR 40,000 - 70,000; Full time

Job summary

vivo seeks a Consumer Insight Specialist (Qualitative Focus) to join the Product team. You will conduct front-line consumer research, engaging with smartphone users to understand motivations, pain points, and purchase drivers to inform product definitions and pricing decisions.

The role emphasizes face-to-face interviews, qualitative methods, and collaboration with GTM, Sales, and Marketing to translate insights into actionable recommendations.

Qualifications

• Bachelor’s degree in Marketing, Psychology, Business, or related field.
• 1–2 years of experience in consumer research.
• Experience conducting face-to-face interviews.
• Willing to travel frequently for field research.

Responsibilities

• Conduct face-to-face interviews with consumers at retail stores, telco outlets, and experience centers.
• Understand customer needs, pain points, buying motivations, and price expectations.
• Design and conduct qualitative research (e.g. interviews, focus groups).
• Analyze findings and prepare insight reports and presentations.
• Identify consumer segments, key purchase drivers, and market opportunities.
• Work closely with GTM, Sales, and Marketing departments to support product planning and strategy.

Skills

Face-to-face interviews

Qualitative research

Consumer insights

Travel readiness

Education

Bachelor’s degree in Marketing, Psychology, Business, or related field

Job description

vivo seeks a Consumer Insight Specialist (Qualitative Focus) to join the Product team. You will conduct front-line consumer research, engaging with smartphone users to understand motivations, pain points, and purchase drivers to inform product definitions and pricing decisions.

The role emphasizes face-to-face interviews, qualitative methods, and collaboration with GTM, Sales, and Marketing to translate insights into actionable recommendations.